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Task XIX.

Vocabulary notes | Warming-up | Task III. Make up word-combinations. Translate them into Russian. | Task X. Study the company chart and give the Russian equivalents of the terms in italics. | TRADITIONAL COMPANY STRUCTURE |


 

· Read the job titles and say which of them you consider very important for the company success.

 

A computer programmer, a company secretary (a person responsible for the company’s legal and financial affairs), a personal secretary, a lawyer, an organizer, a representative (a person who works on someone’s behalf), a sales representative (a person who works for a company, showing goods or services for sales), an assistant, a company doctor (a) a doctor who works for a company and looks after sick workers; b) a business person who rescues companies which are in difficulties)

 

· Review the traditional structure. Match the job titles on the left with their functions on the right:

 

1. The Board of Directors a) to head the Personnel Department
2. Managing Director b) to be elected by the Board of Directors and be the head of the company
3. President c) to make policy decisions
4. Secretary d) to develop and test company products
5. Finance Manager e) to be in charge of the day-to-day running of a company
6. Sales Manager f) to manage funds
7. Accounts Manager g) to deal with finance
8. Personnel Manager h) to be responsible for sales
9. Public Relations Manager i) to work with correspondence
10. Research and Development Manager j) to deal with the press

· Match these words to name different job titles:

1) computer a) manager
2) personnel b) secretary
3) personal c) programmer
4) company d) representative
5) sales e) lawyer

· Match the phrases on the left with their definitions on the right. Translate them into Russian.

1) strategic planning a) training of new workers to work
2) staff training b) planned work to achieve higher sales
3) administration c) arrangements of business travels
4) sales campaign d) control of a company
5) travel booking e) organizing how something should be done to achieve long-term goals

· Which of these functions should you keep?

 

Task XX. A. Read the following profile of Susan Robertson and complete the statements given below.

Name: Susan Robertson

Age 29

Nationality: American

Marital Status: Single

Salary: $38,000 per annum

Company: US Brands Incorporated

Present Position:

· Brand Manager (promoted to the position in 2000)

· Works under the Director of Marketing

Background:

· MBA from the University of Pennsylvania

· Joined the company in 1999

Present responsibilities:

· In charge of determining the best marketing strategy for a brand of paper towels

· Heads a business team of 10 people which studies consumers’ opinion of company products

Complete the statements:

1. Susan’s job is_____

2. She has been working for this company ____

3. She heads _____

4. She is responsible for ____

5. She reports to ____

Task XXI. Match the phrases in the left column with their Russian equivalents in the right column:

1) to determine a marketing strategy a) начать работу в компании
2) to head a team b) определять стратегию маркетинга
3) to study consumers’ opinion c) изучать мнение клиентов
4) to join a company d) возглавлять группу

 

Task XXII. A. Complete the text using the words and phrases from the box:


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Task XVII. The diagrams below show changes in the structure of a company. Give English equivalents of the job titles in diagram 2. Say what has been changed.| WHAT ARE THE ORIGINS OF COMPANY STRUCTURE?

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