Advertising

Advertising is a message to promote a product, a service, or an idea. The purpose of most advertising is to sell products or services. Advertising plays a key role in the competition among businesses for the consumer’s money. In many businesses, the volume of sales depends largely on the amount of advertisement done. Manufacturers advertise to persuade people to buy their products. Large firms also use advertising to create a proper image of their company. The company can advertise in many ways depending on how much it wishes to spend, and the size and type of the target audience. If the company wants to enter the market or launch a new product, it often starts an advertising campaigns. Such campaigns are usually very successful because people learn about new products or services. Companies invest lots of money not only in production, but in advertising the product.

There are different ways of advertising: newspapers, television, direct mail, radio, magazines, outdoor signs etc. Television is the chief medium used by advertisers. In the USA 100 largest advertisers spend on average 75 per cent of their advertising budgets on television. Advertising on TV is often criticized. People don’t like it when telecasts are interrupted every fifteen minutes. TV-advertising in Russia generates $300 million a year. Of course, advertising revenues are important, but there are international norms which recommend ad breaks every 45 minutes.

II. Answer the following questions.

1. What is advertising?

2. What is its task?

3. Why does advertising play a key role in business world?

4. When does a company start an advertising campaign?

5. What ways of advertising are there today?

6. What is the main medium used by advertisers?

III. Translate the text.

IV. Grammar tasks.

Ex.1. Transform the following sentences as in the pattern: I have anEnglish book in my bag. There is an English book in my bag.

He has some mistakes in his dictation. 2. She has many books in her study. 3. I have beautiful flowers in my garden. 4. We have some meat in the kitchen. 5. He has an old computer in his office. 6. I have a new fridge in my flat. 7. She has a blue vase on the table. 8. They have a little garden around their house. 9. We have a new TV in the cottage.

Дата добавления: 2015-07-20