Mr. Stevens and Mr. Brown are having talks about an advertising campaign for a new product.

Stevens - Good morning Mr. Brown.

Brown - Good morning Mr. Stevens. I am glad to meet you. How do you like our choice of advertising media?

Stevens - Placards on buses and taxis don’t cost much but they are efficient. It’s a reasonable solution now when our budget is low.

Brown - Glad to hear that. By the way, what do you think about posters? They don’t require much finance either. The message on the advertisement is short and people read it quickly.

Steven - Yes, it’s a good idea. And the advertisement stresses what people look for in our products - comfort and low price.

Brown - Certainly. And their quality.

Stevens - No doubt. That’s why they meet international standards. You know, at present our sales are increasing. This new line of shoes is a step forward.

Brown - If we are doing quite well now, what if we use TV advertising?

Stevens - I am sorry to say “no”. It’s very expensive for us now.

Brown – OK. All in all I hope for the success of our advertising campaign. Firstly, our advertising people are professionals. Secondly, all our employees are doing very well. Finally, we spend very little money.

Stevens - That’s true. Let’s hope for the best.

Notes:

1 to stress - подчеркивать

Answer the questions to the dialogue:

1. What advertising media are Mr. Brown and Mr. Stevens speaking about?

2. What advertising media do they decide to choose for their advertising campaign and why?

3. What do you know about the products of Timberland?

4. Name the reasons for the possible success of a new product.

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