Channels switch soap operas commercials objective

(1)_____________ is a term often used to describe ways of giving information and entertainment to very large numbers of people. It includes newspapers, advertising and radio and, of course, television. In most countries people can (2)_____________ to any of three or four different (3)_____________. Do television programmes influence our minds? Do they (4)_____________us? Is the news completely (5)_____________ (neutral) or is it (6)_____________ (considered from one particular point of view)? Don't the (7)_____________ for alcohol, food and other goods condition our minds? Even the (8)_____________ going on week after week telling the story of one family or group of people sometimes make us want to copy the life-style we see on the screen. Also (9)_____________ which give people big prizes for answering simple questions make us greedy. Some programmes are watched by tens of millions of (10)_____________.

Task 4. Use the vocabulary from Task 1 in answering the following questions:

1. What are your favourite programmes? Refer to specific programmes to illustrate your preferences.

2. What qualities do you look for in a television programme?

3. What are the programmes that appeal to specific age groups?

4. What is the amount of weekend TV time devoted to sports programmes? Would you rather watch a favourite sport on TV or view it in person? Give your arguments/reasoning.

5. What genres seem to dominate prime-time viewing? First check a week's TV schedule and make a list of all prime-time TV and break it into genres.

6. Should musical concerts and theatrical performances be broadcast on TV?

7. What are the challenges of video/ DVD?

8. Do you think the emergence of music video clips present some problems to musicians? What problems?

9. What advan­tages, if any, does television have over radio? Will television oust radio in the future?

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2.2. A NATIONAL DISEASE?

Task 1. Discuss the following questions with your group:

· How popular is TV in the modern world?

· Does television have a beneficial or a detrimental effect on people’s lives?

· Why do some people become TV addicts? Can you call yourself a TV addict?

· What is the future of television? Is its popularity going to decrease or increase?

Task 2. Read the text and compare your answers with the author’s opinion. Then translate the text in the written form.

A National Disease?

At any time between four in the afternoon and midnight, at least ten million viewers in Great Britain are sure to be watching television. This figure can even rise to 35 million at peak viewing hours. With such large numbers involved, there are those who would maintain that television is in danger of becoming a national disease.

The average man or woman spends about a third of his or her life asleep, and a further third at work. The remaining third is leisure time – mostly evenings and weekends, and it is during this time that people are free to occupy themselves in any way they see fit. In our great-grandfathers^’ days the choice of entertainment was strictly limited, but nowadays there is an enormous variety of things to do. The vast majority of the population, though, seem to be quite content to spend their evenings goggling at the box. Even when they go out, the choice of the pub can be influenced by which one has a colour television; it is, in fact, the introduction of colour that has prompted an enormous growth in the box's popularity, and there can be little likelihood of this popularity diminishing in the near future. If, then, we have to live with the monster, we must study its effects.

That the great boom in television's popularity is destroying “the art of conversation” — a widely-held middle-class opin­ion — seems to be at best irrelevant, and at worst demonstrably false. How many conversations does one hear prefaced with the remarks, “Did you see so-and-so last night? Good, wasn’t it!” which suggests that television has had a beneficial rather than a detrimental effect on conversational habits: at least people have something to talk about! More disturbing is the possible effect on people’s mind and attitudes. There seems to be a particular risk of television bringing a sense of unreality into all our lives.

Most people, it is probably true to say, would, be horrified to see someone gunned down in the street before their very eyes. The same sight repeated nightly in the comfort of one's living-room tends to lose its impact. What worries many people is that if cold-blooded murder — both acted and real — means so little, are scenes of earthquakes and other natural disasters likely to have much effect either?

Such questions are, to a large extent, unanswerable, and it is true to say that predictions about people’s probable reactions are dangerous and often misleading. But if television is dulling our reactions to violence and tragedy, it can also be said to be broadening people's horizons by introducing them to new ideas and activities – ideas which may eventually lead them into new hobbies and pastimes. In the last few years there has been a vast increase in educative programmes, from the more serious Open University, to Yoga and the joys of amateur gar­dening. Already then people have a lot to thank the small screen for, and in all probability the future will see many more grateful viewers who have discovered new pursuits through the telly’s inventive genius.

Television, arguably the most important invention of the twentieth century, is bound to be exerting a major influence on the life of the modern man for as long as one dare predict: that it will also continue to grow in popularity as the years go by is virtually certain. Yet in arousing hitherto unknown interests — challenging to its own hold over the lethargic minds of its devotees — it is not inconceivable that television may be sowing the seeds of its own downfall.

From: Arnold J., Harmer J.

"Advanced Writing Skills". Ldn., 1980

Task 3. Find the answers to these questions in the text:

1. According to the author, how do most British people spend their evenings?

2. What has prompted an enormous growth in television's popularity?

3. What is the effect of con­tinual violence on television in the author's opinion?

4. Why does the author think that television may be "sowing the seeds of its own downfall"?

Task 4. Find in the text the arguments the author gives to illustrate the following:

1) The statement that television is destroying the art of con­versation seems to be irrelevant.

2) Television is dulling viewers' reactions to violence and tragedy.

3) Television is broadening people's horizons.

Task 5. Summarize the text in 3 paragraphs.

Task 6. Find English equivalents of the following words and phrases in the text:

· В лучшее эфирное время;

· Телевидение может стать болезнью всей нации;

· Все вправе заниматься тем, чем хочется;

· Выбор развлечений сильно ограничен;

· можно много чем заняться;

· проводить вечера, уставившись в ящик;

· появление цветного телевидения;

· спровоцировать большой рост популярности телевидения;

· Вряд ли эта популярность станет меньше в ближайшем будущем;

· огромный всплеск популярности телевидения;

· разрушать искусство общения;

· широко распространенное мнение среди людей среднего достатка;

· казаться как минимум не относящимся к делу, а как максимум откровенной ложью;

· начать разговор с какой-л. реплики;

· А Вы смотрели то-то и то-то вчера вечером?;

· оказывать скорее положительное, чем отрицательное влияние на что-л.;

· привычки в общении;

· привносить ощущение нереальности в нашу жизнь;

· в уютной гостиной;

· терять свою значимость;

· притуплять реакцию на насилие и трагедию;

· расширять чей-л. кругозор;

· предлагать новые идеи и развлечения;

· открыть для кого-л. новые увлечения и способы времяпрепровождения;

· большой рост числа познавательных передач;

· найти новые занятия благодаря изобретательному гению телевидения;

· оказывать большое влияние на жизнь современного человека;

· абсолютно точно;

· вялые умы;

· губить себя своими же руками (копать яму самому себе).

Task 7. Translate into English using the vocabulary of the text.

1. Средства массовой информации, несомненно, оказывают большое влияние на жизнь современного человека: познавательные программы по телевидению расширяют наш кругозор, компьютер открывает для нас новые увлечения и способы времяпрепровождения, а радио пробуждает наши вялые умы, заставляя их думать. Однако многие считают, что СМИ оказывают на нас скорее отрицательное, нежели положительное влияние. Например, они разрушают искусство общения, притупляют реакцию на насилие и трагедию, а также отрывают нас от настоящей жизни, привнося в нее ощущение нереальности. Иными словами, смотря телевизор, играя в компьютерные игры или комментируя фотографии в Интернете, мы копаем яму самим себе.

2. Некоторые проводят все вечера в своей уютной гостиной, уставившись в ящик. Неужели они не знают, чем еще заняться?! Впрочем, все вправе заниматься тем, чем им хочется.

3. В лучшее эфирное время транслируют, как правило, развлекательные, а не познавательные программы.

Task 8. Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed phrase.

After more than fifty years of television, it might seem only too obvious to conclude that it is (1)… D... to stay. There have been many objections to it during this time, of course, and on a variety of grounds. Did it cause eye-strain? Was the screen bombarding us with radioactivity? Did the advertisements contain subliminal (2).........., persuading us to buy more or vote Republican? Did children turn to violence through watching it, either because so many programmes taught them how to shoot, rob, and kill, or because they had to do something to (3).......... the hours they had spent (4).......... to the tiny screen? Or did it simply create a vast passive audience, drugged by glamorous serials and inane situation comedies? On the other hand, did it increase anxiety by (5).......... the news and (6).......... our living rooms with war, famine and political unrest?

1)	A around	B there	C ready	D here
2)	A information	B messages	C data	D communications
3)	A counteract	B negate	C offset	D compensate
4)	A attached	B fixed	C glued	D adhered
5)	A scandalising	B hyping	C dramatising	D sensationalising
6)	A filling	B loading	C stuffing	D packing

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