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Broadcast media discourse: stylistic peculiarities
Particular stylistic colouring, vividness and associative character of television and radio texts are achieved by special stylistic devices. These devices (or tropes) list:
- lexical units (epithets, metaphors, metonymy, simile, idiom s): a miserable prime minister; emotional idiocy; a crushing defeat; poor decisions; busting pay rises; to put a brave face on something).
It comes after another extraordinary public display of faith – 50,000 people gathered in Birmingham (Sky News, epithet).
“The I” is aimed at people who are time poor (BBC News, epithet).
– So, it’s a very moving article (Sky News, an epithet).
BMW faces a major boardroom shake-up (Sky News, metonomy).
The landscape for public bodies needs radical reform (BBC News, metaphor).
A bonfire of quangos we expected, a conflagration of waste and bureaucracy – well may be (BBC News, metaphor).
To sugar a bitter pill, the plan before Miloshevich is set to include that Kosovo remain part of Yougoslavia (Sky News, an idiom).
Like many British seaside resorts, Scarborough has been dying on its feet in recent years (Sky News, simile).
A Halloween parade in New York has given meaning to the expression “ dressed up like a dog’s dinner ” (Sky News, simile);
– The country has become a laughing stock of Europe (Sky News, an idiom);
- stylistic means (parallel constructions, repetition, inversion):
In Paris they are speaking for peace but in the troubled Serb province of Kosovo they are bracing for war (EuroNews, parallel construction);
– In its current structure, yes, of course it’s doomed. I t was always gonna be doomed (BBC News, repetition).
– It was obvious that Ireland, it was obvious that Greece, it was obvious that Portugal weren’t gonna fit it (BBC News, repetition).
– But hang on, could have not they devalued and therefore, sold their problems … (BBC New s, inversion).
The stated above stylistic devices are typical mostly of lengthy television and radio texts (the report, the commentary, the extended press review, the talk). Brief news genres tend to be stylistically neutral, devoid of any emotion to convey the news or fact without distracting the viewer’s or listener’s attention to minor details.
Another stylistic feature of the television and radio discourse is the use of euphemisms to avoid mentioning some negative facts of social and economic life of the UK and the US:
strike – industrial action / unrest / work stoppage
capitalist countries – developed countries / market economies
job cuts –redundancies, lay offs
rich and poor –the haves and the have-nots, wealthy, well offs.
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