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Company performance

UNIT 1. MARKETING AND THE COMPANY | MARKETING AND THE COMPANY | Memos are used only inside the company. | VALUE FOR THE CUSTOMERS | UNIT 5. THE MARKETING AUDIT | The internal audit | The external audit | Opportunities | Methods of research | Personal, face-to-face |


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1.It’s a pleasure to say that in the changed … our company has continued its excellent performance. First of all it is due to the changes in …. We are growing and doing well also due to the … in technology that is new inventions and new materials. Our turnover increased by 10%, and our … rose by 5%. So we can say that we are a very successful ….

business, profits, taxation, changes, circumstances

 

2. We are a highly competitive …. We have increased our market … to 25%. Due to it our … has increased too and is now at the height of $10. Increased production and strong demand on the market had a positive effect on our cash flow, so we are able to finance a new …. We also moved our new … to the central part of Brighton.

 

office, project, share price, share, business

 

Exercise 11. Make the presentation of the PESTLE analysis for your company.

Exercise 12. Write a letter to your friend who is conducting SWOT analysis for the company; tell him what kind of analysis it is.

Exercise 13. Read the report and write your own one. Remember:

A report should be well organized with information in a logical order.

2. The format that is used here is suitable for formal reports:

-title;

-executive summary;

-introduction;

-findings;

-conclusion;

-recommendations.

The executive summary is a summary of the main points and conclusion, it gives a quick overview of the situation.

The introduction shows the points that will be looked at.

The findings are the facts discovered.

The conclusion is what you think about the facts and how you interpret them.

The recommendations are practical suggestions.

Brown and Smith PLC

Product report

Executive summary

We have been contacted by Beta Company German producer of electronic toys and asked about the possibility of a cooperation agreement. We would adopt our chips for use in their products. Tests show that their products are very good and popular with target market.

Introduction

This report will look at:

-the toys producer and their equipment;

-chips that could be used;

-the advantages of working together;

-recommendations for action.

Findings

1. Beta Company has been working on the market for 19 years and has a very good reputation on the European market. They have just started producing a new model of the voice activated toys which need our new chips.

2. Market research shows that our new chips have wonderful features that could be in great demand for these toys.

3. Our products are quite compatible without any changes.

Conclusion

Our two companies have products which fit well together.


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