Product Knowledge

The company that I'm working for is “MAC” that is in Amur region of Russia in the city of Belogorsk. MAC (Mother and Children), where the brand mark is "Seryshevsky", is a manufacturing and trading company that produces meat, dairy, bakery and confectionery products (MAC's organization 2) “MAC was founded in 1999 by the new entrepreneur Valentina Melnichenko, and during that time, it has grown into a large agricultural holding of Amur, which itself produces, processes and sells its products” (Manufacturing-Trading Company MAC). Nowadays, MAC is actively operating successful departments that are «the production of sausages» and «deli», «bakery frozen convenience foods», «frozen meat products», «confectionery» and «bakery products», «dairy products» and «cheeses» (MAC's organization 2). Also, it developes its crop and livestock sectors which is MAC Argo. MAC has been winning the market share for a last 7 years” (MAC's organization 4). For that successful result, the entrepreneur employs over 1000 people of different occupations. To manage such a large collective, there is an assistance from Valentina Melnichenko's sons Sergey and Dmitriy Melnichenko. These sons are young and prosperous, that is why abbreviation of MAC means «Mother and Children» (MAC's organization 7).

As I’m a sale representative, I gain knowledge about my product based on the following sources that are “plant tours, customers and product literature developed by the company (Manning et al. 138). All these sources make me aware of the basic milk processing in order to be a good specialist. Using plant tours as a source of product information, I visit milk factory usually every 2 month. I write down all the steps of milk processing, and it benefits me in terms of product knowledge. The plant tour is one of the most interesting ways to gain the product knowledge, as it is a practical one. As a salesperson, I get motivated when I visit the factories. Based on the customer source, "I find a satisfied customer and ask him to provide an objective assessment of the product's strengths and weaknesses" and start studying them. It helps me to know about the product in terms of the customers' needs and wants. The company also provides the different literature of the product written by it. For example, I get a book and start getting all the important information of a product and learn it. My best competitive product that I’m selling to is milk. It comes in two different packages that are “Pure-Pak” and “Tetra-Rex” (MAC's organization 11). Milk packaged with Pure-Pak is coming to the market in one size of 0.5 liters while the milk packaged with Tetra-Rex is packing in two sizes of 1 and 0.5 liters. Also, my product is produced in two different kinds pasteurized and baked milk that brings different taste and color. Pasteurized and baked milk have white and brown-white colors respectively. In addition, there is different percent of fat in milk. For example, there is milk of 2.5, 3.2 and 4 % of fat. With regards to guaranty of the quality product, there is one unless the condition that milk in an open package in the fridge is retaining its quality not more than one day is applied (MAC's organization 13). There is also maintenance program is included to the purchase price, but there are no additional service charges on the product because milk is food. My company does not offer training; however, the company invites technologists that are working under the contract of 1 and more years. Usually, they are coming from large dairy factories of Moscow and sharing an experience with the local technologists.

Дата добавления: 2015-11-14