Fundraising Basics

Ø 1) Have you ever participated in the fundraising activities? What did you raise money for? Was it difficult to persuade people to donate money for that purpose?

Today there are more non-profit and charity groups than ever. On the one hand, this is a great development – it means that as a society we are becoming more aware of a need to give to others. We even see that people are taking the necessary steps to ensure that we help others. On the other hand, though, the presence of so many non-profits creates a unique problem – “donor’s burnout.”

In short, did you realize that there was more donation drive running across your neighborhoods, TVs and newspapers?

The increased competitiveness of fundraising has created a whole new business: the fundraising business. There are consulting firms that will help you fundraise more effectively – for a price, of course. There are also many companies that claim that their fundraising efforts or products will make money for you non-profit in exchange for a share in the profits.

Many people assume that fundraising is as simple as holding garage sales or some other activities until enough money is raised. If you only want to raise a small amount of money for a specific purpose (e.g. Student’s fund for college), this may be fine, but for many groups using this approach is too uncertain and too limited to be very effective.

If your group is around for a while because your organization runs on donor’s support, then you will want to raise money consistently in order to keep your group going. You will need to learn many things in order to keep enough money coming consistently: fundraising is not an easy activity and it does require skills to achieve the best results.

Ø 2) The text contains a number of words to describe fundraising activities, such as donation, fundraising, etc. How many can you find?

A job opening at a bank

Ø 1) Read the text quickly and answer the questions:

a) Is the text a recruitment advert, a news article, or an advert for some journal?

b) Is the text for university graduates, people with experience, people who haven’t been to university?

THE BANK

A mid sized private sector Bank with an asset footing of € 50 billion operating with a countrywide network of 50 Branches (being expanded to 65 by the year end), desires to re-position itself to become a key, top quartile local bank amongst its competitors.

Its current focus is on growing multiple lines of business, while strengthening its existing niche in the commercial middle market and expanding credit to the agriculture sector. More importantly the Bank now wants to build its retail/consumer banking business segment faster especially in the field of housing finance.

The outreach and scope of the products and services set aimed at its commercial customers is to be broadened and deepened. The development of the new financial products in all of the above segments has to be fast tracked and marketed.

The shareholders are committed to make the Bank a significant player in the above referred areas. The Bank expects to grow rapidly in the next 3 to 5 years building a high level of awareness in the market for the franchise.

Дата добавления: 2015-11-14