B. Vocabulary focus 1

Complete the gaps. Use each word in the list below once.

corporations classmates efficiency combination tractors prosperous transform despite conscience solidly well-paid contracts employment overtones

1. By 1924, the great ____________ of Du Pont, General Motors, General Electric and Goodyear were run by four engineers who had been ____________ at the Massachusetts Institute of Technology.

2. Almost a colonial kind of capitalism helped ________ Detroit into a __________ respectable and _________ city of legendarily _________ and secure workers.

3. ___________ the sinister ___________ of the inspectors as the boss’s spies, there was a social conscience about Ford’s ____________ policies.

4. “The ____________ of the Russian revolutionary sweep with American _____________ is the essence of Leninism.”

5. By 1927, 85 percent of the cars and _________ in Russia had been built by Ford. In 1929, Ford signed _____________ with the Supreme Economic Council to build two Ford plants in the USSR.

C. Vocabulary focus 2

Find words or phrases in the text which mean the same as the following:

1 a tower that supports wires over a long span

2 economic well-being

3 the people or number of people in an area

4 skill or cleverness in planning or inventing

5 conforming to standards of propriety, good taste or morality

6 exposure to death, loss or injury

7 to put on a firm basis

8 authority, control

9 a member of a gang of criminals

10 a goal to be achieved

D. Vocabulary focus 3

Give your explanations of ten different words or phrases from the text for other students of your group to find

_______________________________________________________________________________________________________________________________________

E. Discuss the following questions:

a. Why was the twentieth century to be shaped to an extraordinary degree by Taylor, Insull and Ford?

b. In what way did the artists celebrate the wonders of industrial design?

c. What was the reason for the Ford Sociological Department to be born and how did it work?

d. What gave Ford’s competitors the chance to overtake him?

e. What were the principles of scientific management?

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