Mission Statement Creation

Mission Statements & Vision Statements

Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future.

“Mission Statements” and “Vision Statements” do two distinctly different jobs.

A Mission Statement is a brief statement of the purpose of a company. It tells you what the company is now and concentrates on present; it defines the customer(s), critical processes and it informs you about the desired level of performance.

Its prime function is internal – to define the key measures of the organization’s success – and its prime audience is the leadership team and stockholders.

It serves as an ongoing guide without time frame. The mission can remain the same for decades if crafted well.

The Vision Statement, by contrast, is not about what the company currently is, but what the company hopes to become. Essentially, a vision statement takes into account the current status of the organization, and serves to point the direction of where the organization wishes to go.

Vision Statement defines the organizations purpose, but this time it does so in terms of the organization’s values rather than bottom line measures. It concentrates on future; it provides clear decision-making criteria.

Your vision statement is your inspiration, the framework for all your strategic planning. What you are doing when creating a vision statement is articulating your dreams and hopes for your business. It reminds you of what you are trying to build.

Unlike the mission statement, a vision statement is for you and the other members of your company, not for your customers or clients.

The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers’ understanding of why they should work with the organization.

First we look at creating mission statements. Then we create vision statements.

Mission Statement Creation

A mission statement:

Ø should say who your company is, what you do, what you stand for and why you do it.

Ø is best developed with input by all the members of an organization.

Ø tend to be 3-4 sentences long. Just as slogans an effective mission statement should be able to tell your company story and ideals in less than 30 seconds.

Ø Avoid saying how great you are, what great quality and what great service you provide.

Ø Examine other company's mission statements, but make certain your statement is you and not some other company. That is why you should not copy a statement.

Ø Make sure you actually believe in your mission statement, if you don't, it's a lie, and your customers will soon realize it.

Example
Take the example of a produce store whose winning idea is “farm freshness”. The owner identifies two key measures of her success: freshness and customer satisfaction. She creates her mission statement – which is the action goal that combines the winning idea and measures of success.

The mission statement of Farm Fresh Produce is:

“To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”

Дата добавления: 2015-11-14