Clean delicious free fresh full good new special sure wonderful

SAMPLE GRAPH DESCRIPTION

The graph below presents the sales of Trafalgar Goods Ltd., a British company which makes hi-fi equipment and whose main markets are Great Britain, the USA and Europe. The graph shows the company's performance over the period 2004-2008 and includes estimated sales for 2009 and 2010.

LINE GRAPH

ASSIGNMENT

• Studyhowthe Overseas Sales Managerdescribes the trend of sales in the USA.

As you can see from the graph, results have been good during the five-year period. We are

extremely satisfied with our growth in the area. Sales rose from just under £1m in 2004 to £3m in 2008 – that is an increase of 200%.

Looking at the trendin sales during that time, you can see that during 2004 they stayed roughly at the same level. Then, during 2005, they increased sharply to £3m. We continued to do well in 2006 when our sales reached a peak of over £3m. In 2007 they levelled off and last year dropped back to £3m.

The future of the USA looks very bright for us. We have got a new distributor there – a company with a nation-wide sales network. We estimate that sales will double, and even treble in the next two years. By the end of 2010 – this is an optimistic forecast – they should be in the region of £8.

Learn the rules of graph / chart description:

- Begin with an introductory statement, e.g. The graph/chart shows...

As you can see from the graph...

- Don't try to describe every detail. Look for significant features: the greatest increase or decrease, the shortest time period, the overall trend etc.

- Think about the clearest way to express features, e.g. in percentages or certain expressions.

- Don't speculate about reasons for trends. Stick to the facts.

- End with the comment on general trends and forecast for future (if any), e.g. The figures for the period suggest that... From the evidence we can conclude that... We estimate that sales will..

2 GRAMMAR AT WORK

SPECIAL PROBLEMS

ADJECTIVES AND ADVERBS

COMPARISONS

Here is a list of the ten most frequently used adjectives in advertising:

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ASSIGNMENT 1

· - Write the comparative and superlative form of each adjective.

· - Decide what you think the five most frequently used adjectives are.

· - Which could be used to describe - products: computer products, electric

appliances, kitchen gadgets, pet food, health, fitness and beauty products;

- services: counselling, insurance, medical services.

ASSIGNMENT 2

Read this report comparing the use of on online investment facilities in Canada and the

US. Choose the correct form in italics.

Nearly half (48%) of Canadian Internet users who have been on line for less than/that a year have

already banked online, while just 13% of American Internet newcomers have done so. Active

Internet users in Canada and the United States who have not yet banked online agreed that they

favoured more/most traditional methods of banking and have concerns about privacy or security.

15% of active Canadian Internet users have invested online compared to 10% of American users. In

both Canada and the United States, the bigger/biggest users of online banking are aged 18 to 34.

Internet users aged 55 and older are less/the least likely to do finances over the web.

Clearly the use of online banking and investing will only increase in the future as the younger/

youngest generation, who are the more/most comfortable using the web for these purposes, ages

and moves into more/most complex financial dealings.

While are more/most likely to take their finances online, active Internet users in the United States

are far more likely/likelier to shop online than/as Canadian Internet users, and subscribe to three

times as/so many online newsletters than/as their Canadian counterparts. For example, more/most

American Internet users (77%) have bought a product or service online than/as Canadian Internet

users (68%). In the last year, American online shoppers have made more/most than twice as many

online buys as/than Canadians – 14 purchases compared to 6.5.

PIE CHART

ASSIGNMENT 3

· Use the information above about spending on different types of advertising to help you complete the sentences with expressions from the box.

a little less quite a lot more as than as three times as much far more the same amount than than as twice as much

1 Today advertisers spend about ____on Internet advertising ____they did in 2000.

2 There is about ____spent on magazine advertising now____there was in 2000.

3 There is____spent on cable TV advertising____there was in 2000.

4 Advertisers now spend____on radio advertising____they did in 2000.

5 Today there is exactly____spent on outdoor advertising____there was in 2000.

6 In 2000 there was____spent on direct mail advertising____there is today.

ASSIGNMENT 4

Look at the pie charts below.

· In which areas of activity is there the biggest difference between what salespeople

really do and what they think they do?

· Draw two pie charts to show:

- how you spend your time at studies

- how you spend your time at home.

RULES:

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