The basic Concepts

Introduction

Tourism is an important source of improving the welfare state. It can be viewed as a system that provides all opportunities to get acquainted with the history, culture, customs, spiritual and religious values ​​of the country and its people, and generate income for the state, not to mention the fact that this system "feeds" a lot of physical and legal persons who is in one way or another connected with rendering tourist services.

Each year the business, cultural and scientific relations between regions and countries are becoming increasingly close. Business tourism plays an important role. The development of the national economy and its integration into the global market is also inconceivable without the development of the business tourism. Business communication, technology and information exchange, the search for new markets, the search for partners for investment and joint projects.

Topicality of the research is that the UK has many unique advantages as a business tourism destination, but it also faces a number of challenges which could undermine its position as one of the leading countries in this highly competitive, international marketplace. Many of these issues are detailed in this booklet.

The object of the study is - "Business tourism- as growing economic sector in the UK and representing the country one of the leaders in this matter.

The purpose of the work is to analyze and devising ways expand the capacity of this economic activity.

To achieve this objective in the course work we focuse on the following research tasks:

1. Determine the nature, significance and characteristics.

2. Consider the indicators.

3. Ground the main methods of solving problems.

1-Section

THE BASIC CONCEPTS

1.1. Concepts, significance and characteristics.

Business tourism or business travel is a more limited and focused subset of regular tourism. During business tourism (traveling), individuals are still working and being paid, but they are doing so away from both their workplace and home.

Some definitions of tourism tend to exclude business travel. However, the World Tourism Organization (WTO) defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Primary business tourism activities include meetings, and attending conferences and exhibitions. Despite the term business in business tourism, when individuals from government or non-profit organizations engage in similar activities, this is still categorized as business tourism (travel).

Significance

Historically, business tourism, in the form of traveling to, spending money and staying abroad for some time, has a history as long as that of international trade. In late 20th century, business tourism is seen as a major industry. According to the 1998 data from the British Tourist Authority and National Tourist Boards, business tourism accounted for about 14% of all trips to or within UK, and 15% of the tourist market within UK.^[7] A 2005 estimate suggested that those numbers for UK may be closer to 30%. Sharma (2004) cited a WTO estimated that business tourism accounts for 30% of international tourism, through its importance varies significantly between different countries.

Characteristics

Compared to regular tourism, business ones involves a smaller section of the population, with different motivations, and additional freedom-of-choice limiting constrains imposed through the business aspects. Destinations of business tourism are much more likely to be areas significantly developed for business purposes (cities, industrial regions, etc.). An average business tourist is more wealthy than an average leisure tourist, and is expected to spend more money.

Business tourism can be divided into primary and secondary activities. Primary one are business (work) related, and included activities such as consultations, inspections, and attending meetings. Secondary ones are related to tourism (leisure) and include activities such as dining out, recreation, shopping, sightseeing, meeting others for leisure activities, and so on. While the primary ones are seen as more important, the secondary ones are nonetheless often described as "substantial".

Surveys show a widespread mixing of leisure with business travel. A Hilton Honors’ survey shows one in three UK employees invite partners and families along on business trips, while a Wyndham Hotel Group survey shows over two-thirds of Chinese travellers (67 per cent) say they bring a spouse or a family member along on business trips and 59 per cent extend business trips to include leisure time.

Business tourism can involve individual and small group travel, and destinations can include small to larger meetings, including conventions and conferences, trade fairs, and exhibitions. In the United States, about half of business tourism involves attending a large meeting of such kind.

Most tourist facilities such as airports, restaurants and hotels are shared between leisure and business tourists, through a seasonal difference is often apparent (for example, business tourism may use those facilities during times less attractive for leisure tourists, such as when the weather conditions are less attractive).

1.2. An overview of the business tourism sector.

Business tourism is a sector of the wider tourism industry. It encompasses:

Дата добавления: 2015-11-14