Core vocabulary

FIB 2 Glossary 4 (Troubleshooting)

Write transcription to the terms, learn the terms, definitions, and their translation, write examples.

Term/Phrase Transcription	Definition	Russian equivalent	An example from the book	Your example
consultant [……………..……….]	a person who gives professional advice	консультант
goal (syn. objective, aim, purpose) [……………..……….]	something one wants to reach	цель
hard sell [……………..……….]	an aggressive sale's technique,	навязывание товара потребителям, усиленная реклама
soft sell [……………..……….]	a gentle sale's technique	скромная, ненавязчивая реклама
strategy [……………..……….]	the art of planning something	стратегия
SWOT analysis [……………..……….]	an analysis of company's strengths, weaknesses, opportunities and threats	СВОТ анализ (анализ на основе критериев: преимущества, недостатки, возможности и угрозы)
troubleshooting [……………..……….]	finding and removing problems	решение проблем

Phrases and words used in everyday business activity.

Core vocabulary

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