| DONBRADLEY:
| Let's have a run through. We must get this right. First we have the introductions and the agenda. Second I talk about the background. Company growth, staffing levels, return on investment, turnover, and pre-tax profit. Third Derek, you talk about the product range.
At this stage of the presentation we want to present a broad company profile. Don't give too much detail about specific products.
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| DEREK JONES:
| Okay Don.
I'll describe the range and say which products are successful.
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| DON BRADLEY:
| Good. Mr. Sakai may want to discuss certain products so be ready for that. At the end of this section of the presentation I will ask Mr. Sakai if he has any questions. We won't discuss research and development at this stage. That will come at the end. Then Kate, you talk about major markets and sales strategy. Is everything ready?
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| KATE MCKENNA:
| Everything is ready. And rehearsed.
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| PHIL WATSON:
| Right, the product title goes here... Just remind me, is the product called Big Boss or The Big Boss?
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| EDWARD GREEN:
| Big Boss.
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| PHIL WATSON:
| Okay. These letters? Or these black letters?
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| EDWARD GREEN:
| No, I don't like those letters.
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| PHIL WATSON:
| Okay. These.
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| EDWARD GREEN:
| Can they be larger?
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| PHIL WATSON:
| Yes. Like this! It Looks good like that.
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| EDWARD GREEN:
| Excellent. It's very clear. It's easy to read. That's what I want.
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| DON BRADLEY:
| Once again, welcome to Bibury Systems.
We're very honoured to have the opportunity of making this presentation to you, Mr. Sakai.
In the next hour and a half, we hope to show you that:
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| | 1. Bibury Systems has the tight product range for today's market place, and ambitious plans for the future.
2. That our market share in Europe is growing at a steady rate.
3. That our marketing strategy in the US is very successful. And lastly,
4. That we can be a major player in Fat Eastern markets. And we are sure that we can be a major player in these markets, If you have any questions, please feel free to interrupt at any time. Bui first of all, some background information on Bibury Systems. As you know, the company was started over forty years ago by Mr. Harris Senior. In those early days, the company's core business was model railways and cars.
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| PHIL WATSON:
| And here we have some copy that tells us what the product can do.
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| EDWARD GREEN:
| "Some toys talk, some toys listen.
Bui Big Boss talks and listens to you."
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| PHIL WATSON:
| And here and here are the pictures.
They show Big Boss with the accessories. What do you think?
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| EDWARD GREEN:
| The pictures are okay, but I don't like the copy.
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| PHIL WATSON:
| Why not?
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| EDWARD GREEN:
| It's not exciting. It doesn't sell the product.
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| PHIL WATSON:
| "Some toys talk, some toys listen. Big Boss talks and listens to you."
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| EDWARD GREEN:
| It's not the way you say the words, it's the words themselves.
They're not right.
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| PHIL WATSON:
| "Some toys talk, some toys listen...
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| EDWARD GREEN:
| No! No! I warn new words.
Words that give Big Boss status.
Words that make him important.
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| DEREK JONES:
| Now, let's move from the general to the specific. I'm going to talk about two of our products. Friendly Fish and Mad Monkey are two products that use the same mechanism. It is a simple mechanism... But this diagram here shows how well the mechanism works with the design of the product. For instance, take a look...
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| EDWARD GREEN:
| I don't like the slogan.
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| PHIL WATSON:
| No. It's not right.
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| EDWARD GREEN:
| "Every office needs a new boss" It's just not right. Any ideas?
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| PHIL WATSON:
| "Some bosses are big; some bosses are small Big Boss is the best!"
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| EDWARD GREEN:
| No.
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| KATE McKENNA:
| ... so this slide here shows a total net income from the previous year. The blue line represents income from those products in the low volume niche market category. The red line represents products in the high volume, low margin, category.
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| MR. SAKAI:
| Excuse me, what does the dotted line represent?
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| KATE McKENNA:
| I'm sorry, this dotted line represents income from accessories and add ons.
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| MR. SAKAI:
| Thank you. And why the sharp decrease in February?
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| KATE McKENNA:
| This is a combination of two things;
First, seasonal factors, and second the end of the product life cycle.
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| PHIL WATSON:
| Okay. So it's not right.
We'll get you some alternatives tomorrow or the day after.
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| EDWARD GREEN:
| No. I think I've got it. "The one boss your office needs".
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| PHIL WATSON:
| "The one boss your office needs". That's good. That's the slogan.
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| MR. SAKAI:
| Thank you for your very interesting presentation. I would like to tell you one or two things about our operation. As you know, we specialise in electronic games. We have a very large market share in the Far East. We manufacture computerised games for young children. Some games are for adults. This game for example is the number one best seller in Japan. The office workers love it. We know the market responds well to any kind of hi-tech executive toy. Big Boss can succeed in the same market. But there is one question I would like to ask. Is it possible to launch Big Boss before January 28th?
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| DON BRADLEY:
| January 28th?
|
