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Be prepared for losses

See prompts below. | Ex. 2. Read and translate the text | III. SOME FACTS OF BUSINESS LIFE | III. THE INTERNET SELLS ITS SOUL | IV. TINY MACHINES, GIANT MARKET | Give a summary of the article. | Market saturation | IX. LOOKING AFTER THE TWENTY PERCENT | X. BRIGHT IDEAS | XI. THE LATERAL THINKER |


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For more and more companies it's a no-win situation. Charge interest on outstanding debts, and you risk alienating customers with genuine cashflow problems. But cut your losses by selling those debts on to a factoring agency, and it'll be you, not your debtor, who ends up paying the factor's commission. In order to recover what you're owed you'll effectively have to write some of it off. Such is the delicate balance of power between debtor and creditor. For though debtors do, of course, show up in a company's current assets, it is hard cash, not promises to pay, that finances new projects. People forget their promises and creditors have better memories than debtors.

 

Assignments:

1) Which of the following topics does the article discuss?

1. European attitudes to credit

2. The credit-worthiness of Japanese companies

3. Risk Limitation

4. National debt

5. Information technology

 

2) Look back at the article. Find the expressions which mean:

1. to see evidence that you have the necessary capital

2. you can't get what you want, no matter what you do

3. to accept a modest loss in order to prevent a huge one

 

3) In pairs spend 10 minutes preparing a set of question about the article to ask

other pairs. Use the 'question starters' below:

1. What would be the result of …?

2. What exactly …?

3. In what way …?

4. What's the main reason why …?

5.According to the article …?

6. What practical measures could be taken to …?

7. How might …?

8. Why is it that …?

9. Why can't …?

10. What do you think is meant by …?

 

 

Библиографический список:

1. Воронцова И.И., Ильина А.К., Мамджи Ю.В. Английский язык для студентов экономических факультетов: учебное пособие.- РГГУ, М.: ПРИОР, 1999

2. Коваленко П.И. Английский язык для экономистов: Учебное пособие для вузов.- М.: Приор, 2001.

3. Митина И.Е., Петрова Л.С. Business English. Banks and money:Учебное пособие.- СПб.: Союз, 1999.

4. Португалов В.Д. Учебник по английскому языку. Economics.-М.: Издательство АСТ, 2002.

5. Рыжков В.Д. Деловой английский язык: Менеджмент: Пособие по изучению английского языка.- Калининград: Янтарный сказ, 1999.

6. Саженкова А.Г. Readings in Management and Economics.- М.: МУБУ, 1998.

7. Самуэльян Н.А. English for Banking: Пособие.- М.: Менеджер, 1995.

8. Черенкова Н.И., Нестерова О.А. A Non-boring English Grammar or a Golden Key to Understanding English Better:Учебное пособие.-СПб.: СПбГУЭФ, 2001.

9. Cilbert D. Harrell (Michigan State University) Gary L. Frazier

(University of Southern California). Marketing: connecting with customers.- Prentice-Hall Inc., 1999.

10. Mark Powell. Business matters.- Commercial Colour Press Plc, London E7,1997.

11. William C. Nickels, James Mchugh, Susan Mchugh. Understanding business.- Richard D. Irwin Inc., 1990.

 

Contents

Предисловие………………………………………………………………....3

I. Economics is a science ………………………………………………….....4

The study of economics …………………………………………………..….4

1. What economics is………………………………………………………....4

2. Micro-and-macroeconomics…………………………………………….....8

Three economic issues ……………………………………………………...12

Economic systems …………………………………………………………..15

1. Traditional Economies…………………………………………………….15

2. Command (Planned) economies…………………………………………..19

3. Market economies…………………………………………………………24

4. Mixed economies………………………………………………………….29

The Role of Government in the economy …………………………………33

Price. Supply and Demand …………………………………………………37

Inflation ………………………………………………………………………43

1. Inflation…………………………………………………………………….44

2. The issue of recession versus inflation…………………………………….46

Business Ethics ………………………………………………………………48

II. Understanding business ………………………………………….…...…55

Finance ………………………………………………………………….……55

1. What is finance?……………………………………………………….…..55

2. Banking……………………………………………………………………59

3. Stock exchange…………………………………………………………….60

Management ………………………………………………………………....62

1. Definition of management…………………………………………………62

2. Levels and areas of management…………………………………………..67

· Management skills…………………………………………………………69

Accounting …………………………………………………………………..72

· What is accounting…………………………………………………………72

· The accounting systems……………………………………………………73

· Accounting versus bookkeeping…………………………………………...73

What is marketing? ……………………………………………………..…..79

1. Learning about marketing………………………………………………....79

2. The marketing strategy process…………………………………………....83

3. Advertising………………………………………………………………...88

4. Promotional mix………………………………………………………..….90

5. Check your knowledge of marketing…………………………………..….90

Commerce …………………………………………………………………...92

1.Trade……………………………………………………….…………….....92

III. Some facts of business life (original texts and articles)………………....97

Библиографический список …………………………………………….127

 

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