Tips for Writing a Professional Bio

Here are our top six tips for writing your bio.

1. Keep it short
I’ve heard a short bio referred to by a variety of terms: biography, about me, work bio, personal profile, business bio, life story, bio resume and my autobiography, to name just a few. While there’s no right or wrong term, it may help you to remember the difference between bio and biography.

Bio = short. Biography = long.

Don’t write a biography when a bio will suffice. Normally it's best to limit your bio to three or four sentences. If it's too long people won't read it. When writing a personal profile or "about me" for your website, you can make it a little longer if you wish.

2. Briefly highlight your main achievements
The purpose of writing a bio is to demonstrate your professional credibility. Unlike a resume (which should include your complete career history), a work bio only needs to cover the "high points" of your career. Here's another way to think about it: your professional bio is a little advertisement for you or your business. Wouldn’t you agree that the best advertisements are memorable because they highlight key features with very few words?

3. Let your personality show
Since your professional bio is an advertisement for you, make it reflect the real you. If you're a down-to-earth person, use unpretentious language. If you have a particular passion, let the reader know. If you love to joke around, include some humor when you write a work bio (but be careful, humor can be tricky). Should you include personal information such as hobbies, family status and pets? This is optional. Some people say that personal information is not relevant in a work bio because it has nothing to do with the job. That may be true, but I find that most readers like getting a sense of who you are outside of your professional role.

4. Tailor your bio to the reader
Wondering how to write a bio that gets you a certain result, such as a scholarship, appointment, business deal or job? Write a bio about you but for the reader. Ideally, your professional bio will address these four reader questions:

1) who you are...
2) your expertise and how it addresses...
3) their problem or goal, and how they can...
4) contact you

5. Make it easy to read
When you write a bio, break the information into short paragraphs (no more than three sentences in each paragraph). Studies show that when people are faced with a large block of text (especially on a computer screen), they just skim over it quickly. By making your paragraphs nice and short, you'll increase the likelihood that people will actually read your bio.

6. Write a bio in third person
What this means is to write a bio as though someone else is talking about you. Instead of writing "I am" and "I graduated", you write "Jane Smith is" and "She graduated". Use your full name (first and last) the first time. After that, it's up to you whether to refer to yourself by your full name, just your first name, or just your last name.

The Opening
Get the opening statement wrong and you've lost the reader after the first five seconds. Get it right and they'll skip the body of your bio, go straight to the contact info and give you a call.

Ensure your opening statement carries the following:

• Your name
• A summary of what you do
• A reference to your skills and experience
• A call to action

Example:

Jumbo Jim writes on a broad range of subjects for national newspapers, magazines and journals, and continues to ensure his business clients are advantaged by his copy and marketing writing skills.

The Main Body
Here's your chance to present an outline of your work and achievements. Don't present a detailed employment history, and confine any specific employment references to your last five years experience unless you've radically changed your career direction.

Example:

Jumbo Jim's first professional post was to work as a copywriter for a major newspaper. After two years Jumbo moved on to lead the editorial team of the new media magazine The Zone. After winning the London Writers Best Article Award in 1998, Jumbo Jim set himself up as a freelance writer and consultant.

The Closing
The closing statement is a short reminder of who you are and a call to action.

Example:

Jumbo Jim continues to progress his passion for writing and his enthusiasm for getting a job well done. Jumbo Jim: for new writing commissions and consultancy work.

Essential information
The final and most important task is to ensure your contact details are correct.

Example:

Contact Details: Jumbo Jim Postal Address: 101 My Street, My Town, My City, My Country, My Post/Zip Code Email: [e-mail] Website: www.my-web-site.com/ Phone: [phone] 010101

Example:

Jumbo Jim: Bio Jumbo Jim writes on a broad range of subjects for national newspapers, magazines and journals, and continues to ensure his business clients are advantaged by his copy and marketing writing skills. Jumbo Jim's first professional post was to work as a copywriter for a major newspaper. After two years Jumbo moved on to lead the editorial team of the new media magazine The Zone. After winning the London Writers Best Article Award in 1998, Jumbo Jim set himself up as a freelance writer and consultant. Jumbo Jim continues to progress his passion for writing and his enthusiasm for getting a job well done. Jumbo Jim: for new writing commissions and consultancy work. Contact Details: Jumbo Jim Postal Address: 101 My Street, My Town, My City, My Country, My Post/Zip Code Email: [e-mail] Website: www.my-web-site.com/ Phone: [phone] 010101

Дата добавления: 2015-11-14