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Unit 9
Web Marketing Poised for Boom in Ukraine
Ex. I. Pre-text questions:
How often do you use Internet?
What are the most common ways to advertise a product?
Have you ever heard of the Web marketing?
Ex. II. Read the text and translate it into Ukrainian paying attention to the words in bold. Answer the questions:
Text
Web Marketing Poised for Boom in Ukraine
Advertising on the Ukrainian Internet increased more than fivefold in 2007 and is poised to grow even further as more people get hooked up to the information superhighway.
And while less than 1 percent of Ukraine's 49.7 million people have access to the Web, Internet ad companies say they are already making money.
The number of ads on the Ukrainian Internet has increased by almost six times recently. The Ukrainian Banner Network (www.banner.kiev.ua) is the largest advertising network on the Ukrainian Internet in terms of the volume of ads.
Internet ad firms say that companies are rushing to establish a presence on the Internet for two reasons. First, they want to be ready for the huge increase in Internet users that is expected in Ukraine in the next few years, and second, they want to capitalize on the few, but wealthy users who are already online.
As evidence of the Ukrainian Internet market potential, several new companies have joined the pack recently.
There is now a highly competitive situation where companies are competing for advertising space. And while Internet advertising budgets are still smaller than in the West, they are growing rapidly.
According to the Banner Network, around $10,000 to $15,000 is being spent on Internet ads monthly.
Local Internet ads specialists argue the industry is growing at a faster pace than in both the United States and Russia.
Ex. II. Answer the questions:
1. What are the major problems of Internet advertising in Ukraine?
2. What is the largest ad network in Ukraine?
3. What are the two reasons that the companies are rushing to the Internet for advertising?
4. Is there any competition to advertise on Internet?
Ex. III. Complete the list of word-combinations from the text above:
Example: marketing à Web marketing
| access … … ad companies … network volume … increase in … | capitalize on … online … potential … situation … space |
Ex. IV. Speak of the advantages and disadvantages of advertising on Internet.
Ex. V. Pre-reading questions:
- Do you have an E-mail box?
- Do you enjoy sending messages by E-mail?
- Would you like to communicate exclusively by E-mail?
- If not give your reasons.
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| Ex. VIII. Complete the word combinations. Choose from the box. | | | Ex. VI. Study the list of terms below. |