Useful Language

Unit 9 Selling

Word	Definition	Translation	Transcription
ad	an advertisement	реклама	æd
advertisement	a notice, picture, or film telling people about a product, job, or service	реклама	əd vɜː.tɪs.mənt
advertisingcampaign	a planned series of advertisements to persuade people to buy it or use product or service	рекламная кампания	æd.və.taɪ.zɪŋ kæm peɪn
alcohol	a colourless liquid which can make you drunk	алкоголь	æl.kə.hɒl
(to) attract customers	To make customers feel interested in something or want to go somewhere	привлекать покупателей	ə trækt kʌs.tə.mərz
audience	the group of people together in one place to watch or listen to a play, film, someone speaking	публика	ɔː.di.ən t  s
authorities	a group of people with official responsibility for a particular area of activity	власти	ɔːˈθɒr.ɪ.ti
beer	an alcoholic drink made from grain	пиво	bɪər
billboard	a very large board on which advertisements are shown, especially at the side of a road	рекламный щит	bɪl.bɔːd
(to) boost sales	to improve or increase sales	подъем продаж	bust.seɪlz
cancellation	when someone decides that an organized event will not happen or stops an order for something	отмена (сделанного заказа); прекращение	kæn t  .səl eɪ.ʃən
cash	money in the form of notes and coins, rather than cheques orcredit cards	наличные	kæʃ
(to) catch	to discover, see or realise something	уловить, понять	kætʃ
cigarettes	a small paper tube filled with cut pieces of tobacco, which people smoke	сигарета	sɪg.əret
(to) click on a link	to choose an item on a computer screen by pressing one of the buttons on a mouse	щелкнуть (кликнуть) по ссылке	klɪk ɒn ə lɪŋk
client	a customer or someone who receives services	клиент	klaɪ.ənt
credit	a method of paying for goods or services at a later time, usu with some interest	кредит	kred.ɪt
direct mailing	the practice of sending advertisement directly to particular people through the post	прямая (почтовая) рассылка	d a  ɪˈrekt meɪl
discount	a reduction in the usual price	скидка	dɪs.kaʊnt
(to) download	to copy information from the Internet or from another computer to your computer	загружать, скачивать
(to) enter a market	to start working producing/selling goods in a particular market	Выходить на рынок	en.tər mɑː.kɪt
(to) expand	To make something become bigger in size, number, or importance	увеличиваться в объёме, в размерах, в количестве	ɪk spænd
(to)expand range of services	to increase the number of services provided	расширить ассортимент услуг	ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz
fight	when you use a lot of effort to defeat someone or achieve something, or to stop something happening	борьба	faɪt
figure	the symbol for a number or an amount expressed in numbers	цифра	fɪg.ər
fine (to collect)	certain amount of money exacted as a penalty	штраф	faɪn
frozen	food preserved at a very low temperature so that it becomes hard	замороженный	frəʊ.zən
(to) go ahead	to start or continue, often after obtaining permission	продолжать	gəʊ.ə.hed
hypermarket	a very large shop, usually outside the centre of town	гипермаркет	haɪ.pə mɑː.kɪt
(to) improve market share	to sell more of your products or services compared with other companies than you did in the past	увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж)	ɪm pruv mɑː.kɪt ʃeər
increase	a rise in the amount or size of something	возрастание, рост	ɪn.kris
(to)interrupt	to stop a person from speaking for a short period by something you say or do	прерывать, перебивать	ɪn.tərʌpt
law	a rule, usually made by a government, that is used to order the way in which a society behaves	закон	lɔ
live	having life recorded or seen while it is happening	Живой Вживую (живая музыка)	lɪv
mayor	a person who is elected or chosen to govern a town or city	мэр	meər
media (massmedia)	newspapers, magazines, radio and television considered as a group	средства массовой информации	mi.di.ə
non-refundable	That cannot be returned, for example of customers are not happy or change their minds	невозмещаемый	nɒn rɪˈfʌndbl
obligation	something that you must do	обязательство	ɒb.lɪˈgeɪ.ʃən
(to) offer a discount	To take an amount of money off the usual cost of something		ɒf.ər ə dɪs.kaʊnt
once-in-a-lifetime	describes an experience or opportunity that is very special because it is the only time you will be able to have it	раз в жизни; один раз за всю жизнь	wʌn t  .sɪnəlaɪf.taim
outdoors	outside rather than in a building	на открытом воздухе; на улице	aʊt dɔːz
outdoor advertisement	an advertisement that appears on the streets in the form of billboards, etc	объявление наружной рекламы	aʊt dɔːr
online	done using the Internet	онлайновый, доступный через интернет	ɒn.laɪn
pastime	an activity which is done for enjoyment	времяпрепровождение, развлечение,	pɑːs.taɪm
permission	if someone is given permission to do something, they are allowed to do it	разрешение	pə mɪʃ.ən
pollution	damage caused to water, air, etc. by harmful substances or waste	загрязнение	pə lu.ʃən
preceding	coming or happening before something	предшествующий, предыдущий	prɪˈsi.dɪŋ
press ads	advertisement printed in newspaper, magazine etc	рекламное объявление в прессе	pres ædz
(to) promote aname	to make more people aware of a product, company etc, for example by advertising it	рекламировать, продвигать имя (товара, компании)	prə məʊt ðə neɪm
radical	complete or extreme	радикальный	ræd.ɪ.kəl
range	a set of products of a particular type	ассортимент	reɪndʒ
relocation	The action of moving something, especially a company or its workers, to a new place to work or operate	перемещение, перебазирование	ri.lə ʊ  ˈkeɪ.ʃən
resident	a person who lives or has their home in a place	житель	rez.ɪ.dənt
slimming products	some products which are supposed to help person become thinner	товары для похудения	slɪm.ɪŋ prɒd.ʌktz
slot	a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts	надлежащее место, место в расписании, интервал времени	slɒt
soccer	a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal	футбол	sɒk.ər
statistics	information based on a study of the number of times something happens or is present	статистика	stətɪs.tɪks
(to)stay ahead of	to stay in front of	оставаться впереди	steɪ əˈhed əv
strict	strongly limiting someone's freedom to behave as they wish	строгий	strɪkt
(to) sum up	to describe or express the important facts or characteristics about something or someone	резюмировать, суммировать; обобщать;	sʌm ʌp
target audience	the group of people that a TV programme, advertisement, etc. is aimed at	целевая аудитория	tɑ.gɪt ɔː.di.ən t  s
time slot	an amount of time which is officially allowed for a single event in a planned order of activities or events	отрезок времени, временной интервал	taɪm slɒt
(to) undertake	to do or begin to do something, especially something that will take a long time or be difficult	предпринимать, совершать	ʌn.də teɪk
warning	something that makes you understand there is a possible danger or problem, especially one in the future	предупреждение	wɔː.nɪŋ
window	the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself	витрина(магазина)	wɪn.dəʊ
wine	an alcoholic drink which is usually made from grapes	вино	waɪn
word-of-mouth	the process of people telling each other about something	устный, передаваемый из уст в уста	wɜːd əv maʊθ
youth	the period of your life when you are young or the state of being young	молодёжь	juθ

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