SWOT-analysis

Analysis of 5 - Forces Porter

We estimate the impact of Porter's five forces in the proposed project, the attractiveness of business administration:

Analysis of the level of competition

The main competitors of the company are the provision of dental services in Astana.

List of companies in Astana for the provision of dental services

Business name	Contacts
Center for Dentistry "Dent Zhaiyk"	M. Mametova, 39 [phone]
JSC «Dent-Lux»	st. Iskhanova, 52 [phone]
Dental office, "Dr. Stom"	Dostyk ave. 235, 1st Floor Phone: [phone], fax: 51-47-46
VIVADENT	mkr.Stroitel 92/1 8 (7112) 234598
"Master-Dent"	md. "5," Building 32 8 (71133) 32-7-33
"Arudent"	md. "Jenis" house 24 8 [phone]
"ALI Stoma"	md. "North-East", Building 17, Apt. 8A 8 [phone]
"LADA DENT PLUS"	st. Isatai Batyr house 176 8 [phone]
Dental firm "GEOSOFT"	st. Almazova house 60 8 [phone]
"Syatova GN"	st. Jenis house 21 8 [phone]
"At the Gagarin"	st. Gagarina 99 [phone]
"Your Doctor"	st. Frunze 41 [phone]
"Symbat"	Eurasia Ave., d. 117 [phone]
"Stomed"	st. D. Nurpeisova d. 14/1 [phone]
"Eshaytov"	6th MR district, 4 Phone: [phone]
"Dubatovka"	Mr. Mr. builder, d. 2/1 [phone]
"Dentlayf"	Kurmangazy, d. 100 [phone]
"H-Dent"	Abilkayyr Khan, d. 6/1, Apt. 14 [phone]
"Dentist-Uralsk"	M. Mametova d.105 [phone]
"Biodent"	Almazova, d. 71 [phone]
LLP "KOMEK Dent"	Mametova (Mira) 56 [phone]
Regional Children's Dental Clinic	AA Khusainov, №55 [phone]

As the table shows, the major companies to provide dental services are located in the city of Astana.

The main benefits generated by the dental office are:

- The availability of highly qualified personnel and in the clinic today, proven technologies and materials;

- Comprehensive quality care and attention to patients;

- Convenient location, the clinic;

- Competent management of the clinic.

SWOT-analysis

External environment	Capabilities	Expanding the range of services provided.
Capabilities	Improving the quality of services, the use of new materials.
Internal environment	Capabilities	The opening of new dental offices in the area of the location of the new cabinet.
Capabilities	Using hi-tech and modern equipment.

Analysis of the threat of products - substitutes:

Products - substitutes on the market are:

1.Gosudarstvennye dental clinics;

2. Private dental clinics;

3.Kabinety of dental services;

The defense in this case is to create unique high-quality services (flexible hours, individual approach to the client), increasing customer loyalty, support for high-level reputation.

Promotion, advertising

The main method of promotion, the company plans to use the direct advertising to the target groups. This will be held:

A seminar dedicated to the products and services of the new dental office;

-rassylki promotional materials about the new dental office;

-preparation of promotional and informational articles devoted to providing services to a new dental office in specialized medical journals of local importance.

Currently, there is a wide variety of advertising media used by advertisers. It is advisable to define several options for the placement of advertising in the media. Advertising should be given, where for the majority of potential customers.

As advertising media offered advertising in periodicals Astana.

For the most optimal dental office are periodicals such as magazines, newspapers, which are designed for a wide range of readers, have a different time to a large number of copies, are popular and can affect readers.

The extent of the impact of threats - moderate.

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