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Somewhat Important

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Mobile contract survey

This survey is being conducted by postgraduate students from the University of Strathclyde for academic purposes. The survey seeks to find out why INTERNATIONAL STUDENTS in the UK choose one mobile operator over another.

The questionnaire will take 5 minutes to complete. Please answer all questions to the best of your knowledge. All data collected will remain confidential.

*Please circle only one option for each question unless otherwise specified.

Section 1: Background information

1.1 Age:

18-20 21-25 26-30 31-35

36-40 41-50 Over 50 Prefer not to say

1.2 Gender:

Male Female

1.3 Nationality:

1.4 Are you currently studying a:

Undergraduate Masters Phd

1.5 How long have you lived in the United Kingdom?

Less than 1 year 1 -3 years 3-5 years more than 5 years

 

1.6 How long do you intend to stay in the UK?

Less than 1year 1 -3 years 3-5 years more than 5 years Don’t know

1.7 What University or College do you currently attend?

Section 2: Current use of mobile phone

2.1 How many phones/SIM cards do you own and ACTIVELY use?

If more than 1, do you use it for?

Friends/family on same network Business International calls

Other, please specify

 

** Please answer the following questions based on your primary phone (the one you use the most!)

 

2.2 Do you have:

Contracted (phone deal) Pay as you go (top up scheme)

30 day rolling contract (SIM only)

2.3 Who is your current provider in the UK?

3 mobile Orange O2
Vodaphone T-Mobile GiffGaff
Lyca Mobile Lebara Virgin mobile

If other please specify

2.4 What is the length of your contract?

1 month 12 months 18 months 24 months not applicable

2.5 Did you obtain your phone as part of your UK contract?

Yes No

 

If no, did you: a) purchase it abroad b) in the UK

2.6 How much do you currently pay for using your mobile phone per month?

 

< £10 £10-20 £21-30

 

£31-40 >£ 40

2.7 What kind of mobile phone do you currently have?

Samsung iPhone Nokia
Sony Ericson Motorola HTC
BlackBerry LG Other

2.8 How did you pick your provider?

 

Recommended Randomly Cost Brand recognition Advertising

 

Other, please specify

2.9 What is important to you when choosing your provider?

Please rank 5 of the following 11 options and rank them in order of importance:

  Rank
Cost  
Minutes/Texts  
Internet  
Handset  
Contract Length  
Network Coverage  
Cost of Overseas Calls  
Brand Familiarity  
Friends/Family on Network  
Customer Service  
Other Perks  

 

 

Most Important

Extremely Important

Very Important

Important

Somewhat Important

 

2.10 What network are your friends and family on? (please circle up to 2 options):

3 mobile Orange O2
Vodaphone T-Mobile GiffGaff
Lyca Mobile Lebara Virgin molibe

Don’t know

 

2.11 Overall, how satisfied are you with your current provider?

 

Very satisfied Satisfied Not satisfied

 

2.12 Do you intend to renew your contract with your current provider?

 

Yes No Not applicable

 

If you intend to leave, please specify why…

 


Please send your answers to this e-mail yhb12196@uni.strath.ac.uk

 

Thank You

For Taking Part!


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