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Theme restaurants are restaurants in which the concept of the restaurant takes priority over everything else, influencing the architecture, food, music, and overall 'feel' of the restaurant. The food usually takes a backseat to the presentation of the theme, and these restaurants attract customers solely on the premise of the theme itself.
Popular chain restaurants such as Applebee's or Bennigans – despite having a distinct and consistent style throughout their locations – would not be considered to be theme restaurants by most people. Theme restaurants have an instantly recognizable, easily articulable concept that can be summed up in a few words at most, an almost cartoonish exaggeration of an idea. The popular Rainforest Cafe restaurants have the obvious theme of a "Tropical Rainforest". Medieval Times has its theme of "Medieval Europe". The Jekyll & Hyde Club evokes an atmosphere of Jack the Ripper and Victorian horror novels. Some theme restaurants use controversial images, contexts, or ideas. The most notorious of them is Hitler's Cross, in Mumbai, India.
One strange but famous theme restaurant in Berlin, Germany is called "Das Klo" (German for "The toilet") it depicts the insides of a toilet.
Trends
The early 21st century closings of several Planet Hollywood, Jekyll & Hyde Club, Wilderness Cafe, and Bugaboo Creek locations suggest a decline in popularity. Theme restaurants often depend on tourist business, since the theme soon becomes stale to locals, and the focus is not necessarily on good food and service. Certain tourist destinations such as the Mall of America or Orlando, Florida have better chances of supporting theme restaurants. Theme restaurants are commonplace at theme parks, such as Universal Studios.
Some well-known theme restaurants
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