Wash [woj] n мытье;~ing machine

стиральная машина

waste [weist] n отходы, отбросы; v тратить впустую; стать полно­стью непригодным к употребле­нию

watch [wotf] v наблюдать, следить, сторожить; п часы

water ['wo:ta] п вода; а водный;

- system водопровод

watertight ['wo:tatait] а водоне­проницаемый

wave [weiv] п волна

wavy ['weivi] а волнистый way [wei] п путь, дорога, способ; in such а ~ таким образом, так что; in this ~ таким образом; ~ out выход из положения; to be under ~ проводиться; to give ~ уступать (дорогу)

weak [wi:k] а слабый

weapon ['wepen] п оружие

wear (wore, worn) [wse, wo:, wo:n] v носить (одежду)

weather ['we&a] n погода

week [wi:k] n неделя; ~ day буд­ничный день; ~ end время от суб­боты до понедельника (уик-энд)

weigh [wei] v взвешивать

weight [weit] n вес; by ~ по весу

weightlessness ['weitlisnis] n неве­сомость

welding ['weldiTj] а сварной; ~ techniques способы сварки, сва­рочные процессы

well [wei] adv хорошо; as ~ также; as ~ as так же как; —known хоро­шо известный, популярный

wheel [wi:l] п колесо; v повернуть

whenever [wen'eva] cj когда бы ни, всякий раз когда

whereas [wear'aez] с/тогда как; не­смотря на то, что

whichever [witfeva] cj какой угод­но, какой бы ни

while [wail] cj в то время как; ~ speaking разговаривая; for а ~ на время

whole [haul] а весь, целый; the ~ of весь, целый; as а ~ в целом

why [wai] adv почему; that is ~ вот почему

wide [waid] а широкий, обшир­ный; a ~ range of много, большое число; a ~ variety of самые разно­образные; - screen широкоэкран­ный

widely ['waidli] adv широко; - dif­ferent совершенно различные, неодинаковые; - used широко ис­пользуемые

widen ['waidn] v расширять

width [widG] n ширина

wife [waif] n жена

will [wil] v хотеть, желать; to be ~ing очень хотеть; n воля; good ~ добрая воля

willingly ['wiliri li] adv охотно

win (won) [win, WAn] v выигры­вать; - a prise получить премию; - a recognition завоевать признание

wind [wind] n ветер; - screen ['windskri:n] n переднее ветровое стекло

wire ['waia] n проволока, провод; - telegraph телеграф

wise ['waiz] а мудрый, умудренный (опытом)

wish [wij] v желать, хотеть; я же­лание

within [wi'&in] ргр внутри, в пре­делах

without [wi'6aut] ргр без; ~ heating без нагрева

withstand (withstood) [wi&'staend, wi&'stu:d] v выдерживать (нагруз­ки, температуры)

wonderful ['wAndaful] а прекрас­ный, удивительный, замечатель­ный work [wa:k] v работать; п работа;

- out разрабатывать

workable ['wa:kabl] а годный для обработки

worker ['wa:ka] п рабочий

working ['wa:krr|] - conditions ус­ловия труда

workshop ['wa:kJop] п мастерская, цех

world [wa:ld] п мир; а всемирный;

- wide всемирный; - War II вто­рая мировая война; throughout the

- во всем мире, повсюду

worry ['wAri] п беспокойство, тре­вога; v беспокоить(ся), волно­ваться

worth [wa:0] а достойный; to be - заслуживать, стоить; to be —while иметь смысл

wrist [rist] п запястье

wrong [ror|] а неправильный, не тот, ошибочный

Y

year [ja:] п год; ~s before за... лет до;... ~s old... лет

yellow [Jelau] а желтый

yet [jet] adv все еще, однако; cj все же

Z

zinc [zir|k] п цинк

zone [zaun] п зона, пояс, полоса

ДОПОЛНИТЕЛЬНЫЕ МАТЕРИАЛЫ ДЛЯ ФАКУЛЬТЕТА «ИНЖЕНЕРНЫЙ БИЗНЕС И МЕНЕДЖМЕНТ»

Text 1

Какое влияние оказывает Интернет на бизнес и глобальную экономику? Приведите примеры последних лет.

А. Прочитайте текст и найдите слова, означающие:

work (to be in action), large (substantial), terrible (horrible) experience, deal with, payment for professional service, follow, business deal, trade, in the end, keep a secret, re­duce drastically, reduction, very great, offer a price at an auction sale.

Car Giants' Single Online Supply Store

General Motors, Ford Motors and Daimler Chrysler compa­nies have announced plans to open the online auto marketplace, potentially making it the largest Internet business yet created. It will allow suppliers and buyers to automate routine transactions and streamline¹ the bidding process for everything from car win­dows and fuel-injection parts to paper clips and paint through elec­tronic sales, auctions and «reverse auctions» in which buyers state their needs and receive bids from sellers.

Consumers are not likely to see massive price cuts because of the new system. But it should help automakers keep a lid on retail prices as new features are introduced, such as electronic steering, computerized transmission systems and weight-sensitive air bags. It will also make it possible for customers to order more personalized vehicles and to take delivery of them faster.

General Motors, Ford and Daimler Chrysler will have an equal share of the new company, which is expected to be running by the end of June. They will also open their virtual marketplace to other automakers and could eventually expand the service into other in­dustries, such as aerospace, construction and office supplies.

The joint marketplace is the most powerful sign of the migra­tion of commerce from the old world of salesmen and brick stores to the new virtual world of electronic commerce (e-commerce). It is going to change the way businesses interact with each other by taking out the huge inefficiencies that have been built around the old methods of using the phone and mail.

By using the speed of Internet communications and the power of large computerized databases to handle global sales and purchasing,

the companies hope to control costs, slash production inefficiencies and reduce the logistical nightmare of tracking millions of parts.

«The Internet is transforming every piece of our company and our industry», Ford president said in a statement.

In one of the first purchases made by Ford on its own online mar­ketplace the company was reported to save more than $10 million.

There will ultimately be more than 100,000 supply companies on the system. The company could become a profit maker since it will collect a fee or commission for every transaction that takes place over the network.

Note to the Text

1. to make more efficient by simplifying

B. Найдите в тексте антонимы слов:

buy, buyer, sale, wholesale price, waste (use more than needed), destroy, increase, loss, small.

C. Составьте возможные словосочетания прилагательных из колонки А и существительных из колонки В:

А В

1.	electronic	a. share
2.	routine	b. sales, commerce
3.	retail	c. price cuts
4.	equal	d. transactions
5.	global	e. prices
6.	massive	f. marketplace
7.	virtual/joint	g. sales and purchasing
D.	Заполните пропуски,	образуя составные слова, общеизвестные

словосочетания или термины. Запомните их.

auto... online... profit...

... clips... injection....-sensitive... bag

Упражнение 1. Прочитайте определения наиболее распространенных терминов по маркетингу. Дайте русские эквиваленты выделенных слов. Пе­реведите предложения.

1. Market is the total demand for goods.

2. Market economy is one in which prices and quantities are determined by supply and demand.

3. Marketing is a theory and practice of large scale selling.

4. The marketing «mix* often referred to as the four Ps includes choosing the right product a company produces; selling it at the right price; using the right kind of promotion, i.e., the ways to make the product popular and well-known by advertising; making it available in the right place, where you sell the product and how it reaches the consumer, which is also known as distribution.

5. People who buy and use products are called consumers.

6. People who buy the products of a particular company are that company's customers or clients.

7. One of the equal parts into which capital of a company is di­vided is called a share.

8. Market share is the % of a market that a company has, e.g., 25 % market share.

9. Market leader is the company or product with the largest market share.

10. Market research provides information about what people want, need and buy.

11. Profit is money made or gained in business.

12. You call the amount you have sold sales figures.

13. Sales target means the amount you would like to sell in the future.

14. The amount you hope to sell next two years is sales forecast.

15. Sales representative (usually sales rep) is a person who sells a company's products.

16. The person who runs the sales or marketing department is called sales or marketing manager.

17. To launch a new product is to introduce a new car onto the market.

18. The main competitor is the most important company in the same market.

19. The idea that people have of the company is the image of the company.

Увражиенме 2. Подберите к словам в колонке А слова-партнеры из ко­лонки В.

В

А 1. buy 2. buyer 3. buying 4. sale 5. retail 6. export

a. seller b. wholesale c. increase d. sell e. demand f. loss

7. supply 8. save 9. profit 10. reduce

g. selling h. import i. purchase j. waste

Упражнение 3. Составьте возможные словосочетания глаголов из колон­ки А и существительных из колонки В.

В

a. the service

b. inefficiency

c. goods

d. commission (fee)

e. money

f. a profit

g. a new product

h. prices

i. a share

j. transaction k. costs

Упражнение 4. Заполните пропуски словами:

market leader image customers buying sales figures sales forecast profit handle product consumers competitors price sales rep retail marketing

1. The company is interested in (1)... this enterprise, but we find the (2)... to be too high. 2. The wholesale price is always lower than the (3)... price. 3. Our marketing manager thinks the com­pany will not make as much (4)... this year. 4. We do not (5)... goods of that kind in this company. 5. Everybody was impressed with the (6)... for the new product. 6. What is your company's (7)... for the next year? 7. Our main (8)... are going to take part in a (9)... conference this week. 8. An experienced (10)... should have an excellent knowledge of his company's (11)..., the needs of (12)...in his particular market and, of course, the needs of their com­pany's most important (13)... 9. IBM is one of the (14)... in the USA computer industry. 10. The (15)... of a company is very im­portant in sales and marketing.

Упражнение 5. Замените одно слово в каждом предложении так, чтобы все предложение приобрело противоположное значение.

А 1. make 2. cut 3. save 4. have 5. launch 6. expand 7. control 8. collect 9. automate 10. reduce 11. handle

1. Nobody thought that the company would lose a lot of money. 2. The company has decided to sell the factory in Leeds. 3. Our sales manager cannot get used to being an unsuccessful businessman.

Упражнение б. Заполните таблицы на словообразование:

Noun	Adjective	Noun	Adjective
competition		sense	• • •
...	expensive	...	reliable
fashion	...	power	• t •
availability	...	...	dangerous

Упражнение 7. А. Назовите 20—25 ключевых слов и словосочетаний на тему «Marketing».

В. Speak about:

1. The market leader in the motor car (computer) industry in our country, its market share and main competitors.

2. A car (computer) that has been launched lately.

Text 2

Какие преимущества предлагает Интернет в сфере банковских услуг? Прочитайте текст и найдите слова, означающие:

a sum of money to be paid in case of accident (loss, etc.), money in one's account, money to be paid for lighting (heating in your house), a manner or way of doing smth., al­low to.

Banking on a Web Lifestyle

According to Bill Gates, a well-known winner of MN Golden Certificate from Microsoft, within 5—8 years, and possibly much earlier, many people will manage their finances via the Internet. Each bank will put up Web pages that present its products in an easy-to-use fashion, making it simple for customers to manage money quite well electronically.

If you are a customer, your funds will move automatically to meet your needs. You will easily get answers to questions such as: Am I saving enough? Have I gathered all the information I need to file a tax return (налоговая декларация)? Am I keeping to my budget? How does this month's electric bill compare to the bill for the same month last year?

These changes won't come at the expense of the banking indus­try. On the contrary, the Web will let companies offer services that meet individual needs, which is an essential advantage.

Productivity improvements tend to produce many more win­ners than losers. Life gets better when people discover a fundamen­tally better way to do something important. That is why the Web is unlikely to dehumanize banking or anything else.

The Web will offer banks great opportunities, especially as their services expand to include insurance, advice and a broad range of investments. Some banks will offer to manage your assets (иму­щество, активы баланса) and provide you with credit. If your checking account balance (баланс счета) gets too high, the bank will offer to move funds into investments that have higher yields (процентный доход).

Banks will advise you to pay down credit-card balances or other loans (заем, ссуда), and let you do it with a click. They will know that if they do not give you this kind of advice and convenience, you are likely to take your business elsewhere.

The Internet is a tool of communication, a place for people as well as for extensive information.

Упражнение 1. Дайте русские эквиваленты выделенным словам. Переве­дите предложения. Запомните ключевые слова и словосочетания.

1. Businessmen can lend (давать взаймы) and borrow (брать взаймы) money.

2. The money to be borrowed from the bank is called a loan.

3. Most companies borrow money to finance (i.e., to pay for) investments (e.g., equipment they buy in order to do business).

4. If you borrow money from the bank you must pay interest. Interest rate is per cent (процентная ставка) you should pay back.

5. Businesses have to make a profit, not to make a loss.

6. To make a profit means to earn or receive more money than you spend.

7. If a company does not make a profit or a loss, it breaks even (рентабельна, безубыточна).

8. The money a company receives for its products is called the turnover.

9. The money spent is called the expenditure.

10. A company spends money on raw materials, labour (work­ers, employees, staff) and overheads (e.g., rent for buildings, elec­tricity, telephone, etc.)

11. In order to grow or expand and prosper (do well, be success­ful) the companies need low inflation or rate of inflation (which means the continuous increase in the price of products), low inter­est rates, economic and political stability, a healthy economy, not an economy in recession, and tax cuts as well. Recession is a pe- nod of reduced and slow business activity. Tax is a sum of money to be paid by citizens (according to income, for example) to the gov­ernment for public purposes.

12. A trend is a change or movement of prices, profits, sales, etc. To describe a trend we can use the following expressions:

The government will raise taxes.

Taxes will rise (increase, go up) by 2 % (or to 28 %).

There will be a sharp rise in inflation.

Taxes will fall (go down, decrease) slowly.

There will be a slow fall (decrease) in taxes.

Prices are up by 5 %; profits are down by $2 million.

Inflation will probably remain stable at around 3 %.

13. Expenditure is spending or using money, for example, gov­ernment expenditure.

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