Effective PR tactics

Public relations encompasses a variety of marketing tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. These tactics, such as speeches, special events, newsletters, annual reports and news releases, are targeted to an audience. PR-involves communicating who you are, what you do, why you do it, and how you make a difference.

You are likely familiar with brochures, flyers and web sites. Below are ten other effective public relations tactics with which you may be less familiar. You may choose to implement all or a few. Which ones will benefit you depends upon several factors - your objectives, the size, type and location of your organization, the characteristics of your customers or audience, and your budget. If you have a question about whether a particular PR endeavor may be useful to you.

1. Publicity and Media Relations

Publicity is defined above. Media relations include a variety of methods to contact and give information to the media: news releases, press kits, media advisories, news conferences, press tours, and personal letters or phone calls to editors and reporters.

2. Special Events

Events draw attention to your organization or bring people to your place of business.

3. Newsletters

Publications typically four to 12 pages in length, although some are longer, with short articles intended to keep your customers, clients, members, investors or donors up-to-date on what your organization and its people are doing.

4. News Sheets and Action Alerts

One or two page sheets communicating urgent or recent information. The intent is to motivate the reader to take specific actions, such as write a letter, make a donation, or change a purchasing habit.

5. Tip Sheets

They are one or two-sided sheets containing advice, instructions, or other information of particular use to your customers or clients. The objective is to show off your expertise.

6. Letters to the Editor and Op Ed Pieces

Promote your expertise by writing a letter to the editor responding to items in the news.

7. Speakers Bureau

Arrange to have individuals in your organization speak at meetings of professional and trade associations, service clubs, civic organizations, and community groups.

8. Sponsorships

If you don't want to organize a special event, sponsor one somebody else who is organizing. Or sponsor a local sports team, musical group, or community theater.

9. Charitable Contributions

Even though a donation has to be very large to make the news, a consistent commitment to giving back to your community by supporting local charities will do much to enhance your image.

Дата добавления: 2015-08-17