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Various radio and television programs are presented by the BBS. There ate four I separate radio channels, each of which specializes. Radio broadcasts mainly pop music, Radio2 provides light music, comedy programs, sports; Radio3 offers serious music, talk on serious subjects and plays of a classical nature; Radio4 concentrates on the spoken word ‑ i.e. talks and discussions, plays, etc. The BBC has opened local, radio station in a number of large cities and towns. The BBC also broadcasts special programs about Britain ‑ in fifty different languages as well as in English ‑ to all parts of the world.
The BBC has two television channels: BBC1 and BBC2. BBC2 provides a more serious alternative to BBC1, although it also shows films and some comedies. Usually, the same BBC television programs are seen all over the country, but there are a few various for local interest. Radio and television programs are given in the BBC magazine the Radio Times. There is also a weekly magazine, The Listener, in which outstanding talks are published.
There are fifteen different program companies, each serving a different part of the country. The present ITV (I ndependent T elevision). These companies are supported by firms who use them for advertising. ITV programs are interrupted at regular intervals by advertisers. The weekly magazine, TV times, advertises all ITV programs.
Announcing in television is part of what is called "Presentation", the department which presents programs. Announcings are necessary because without them television would proceed in a series of disconnected jars.
What is the right personality? There are several obvious answers. A good appearance is naturally of the first importance. This does not mean good looks alone. The first assets are in attractive face and a reasonably good figure in a woman, and, in a man, the ability to hold himself will. Next comes intelligence. It includes first a good understanding of the language, and a very large measure of common sense. You must also have a good memory.
Next to appearance and intelligence you should have a friendly, likeable manner, not over friendly or with any hint of that detestable chumminess which is the stamp of insincerity. The right kind of voice is important. It must be pleasant, yet have sufficient quiet authority to make the viewer listen to that being said. You are there as an announcer to convey information and to get the viewer to listen to information and to get the viewer to listen to it. "Confidence" is perhaps a better world then "authority" in this connection and it is linked with the most important thing of all ‑ the ability to be posed and at else before the cameras. If you have this gift by nature, you are fortunate: not too many possess it. The majority of people are self- conscious or become so when they face a microphone or camera.
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