Marketing management is an important function of a business. The marketing manager is responsible for the totality of a company's market offering - the range of products and their packaging, the prices charged, the discounts offered, the communications media employed (television, press, personal salesmen, direct
mail, etc.), and the channels through which the product or service is delivered to the customer (retailers, mail order, automatic vending, etc.). The activity of the marketing manager determines whether or not the company meets its financial objectives. The sale of products or services is normally the sole income generator in a company while most remaining personnel solely incur costs. Hence, marketing management must maintain continuous contact with those colleagues in the company who are responsible for manufacturing the products or providing the service for sale, and with those financial colleagues who are responsible for controlling budgets, raising capital and distributing profits.
What is an important function of a business?
What is the range of duties of a marketing manager?
What determines the activity of the marketing manager?
Why is his/her activity vital for the company's financial standing?
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