Events management

Practice 6.

Read and retell the text.

Events management

A village festival, an agricultural show, a teachers’ conference, or the Olympic Games – big or small, local or international, all of these are events, a growing and important area of tourism. Events show two defining characteristics:

* they occur infrequently – the Olympic Games is once every four years, village festivals once a year – or even only once (called a ‘one-off’ event);

* they are a chance for people to enjoy their leisure time or for business people to meet.

Events management is the process of planning, organizing, coordinating, directing, and evaluating an event in order to see how it went, and determine to what extent its objectives have been met. Event objectives vary greatly. Public sector events often seek to raise awareness of a city or region that does not have a very high tourist profile. Such events do not generally attempt to make a profit. An exception to this is a product launch, where a company makes a first public presentation of a new product. This can be done at a trade fair, at the company’s headquarters, or in a specially rented space.

Effective planning is vital to the success of any event, and can include any or all of the following:

• creating an organizing committee;
• determining the event’s objectives;
• deciding on a venue;
• elaborating timescales (the sequence of activities and processes leading up to and occurring during the event itself);
• setting deadlines;
• elaborating budgets;
• elaborating the success of the event.

Most events are static and take place in a city or in prepared space in the country. Some events, such as rock or pop concerts, will move from one place to another. This is often referred to as a roadshow.

In the business world, MICE (M eetings, I ncentive tours, C onferences, E xhibitions) provide events organizers with a constant supply of work. In the tourism industry, familiarization trips (fam trips) are used to allow tour operators and travel agents to get to know different destinations that they might later promote or sell.

In events management, you need TEAMWORK:

T is for Training to practice and improve skills;

E is for Enthusiasm for the event and the team;

A is for Awareness of the tasks to be carried out and the needs of others;

M is for Motivation to meet the objectives and to help others in the team;

W is for Willingness to adapt to change and take decisions;

O is for Organizing yourself to undertake responsibilities;

R is for Recognition of the work of others in the team

K is for Knowing what is happening and keeping everyone informed.

Дата добавления: 2015-11-14