Level A2 Consumer goods

Consumer goods are goods that we can buy in retail stores for personal, family, or household use. There are three subcategories convenience goods, shopping goods, and specialty goods. They depend on consumer buying habits:

Another classification is based on durability: durable goods(furniture) and nondurable goods(food).

Convenience Goods. Convenience goods are items that buyers want to buy as conveniently as possible. There are two subcategories: staple and impulse items.

Staple convenience goods are basic items that buyers plan to buy before they enter a store, and include milk, bread, and toilet paper. Impulse items are other convenience goods that are purchased without planning, such as candy bars, soft drinks, and tabloid newspapers.

Shopping Goods. Shopping goods are purchased only after the buyer visits different stores or looks at various goods before making a buying decision. Televisions, computers, lawnmowers, bedding, and camping equipment are all examples of shopping goods.

Specialty Goods. Specialty goods are items that are unique or unusual such as brand preference (e.g., a certain make of automobile) or personal preference (e.g., a food dish prepared in a specific way), wedding dresses, antiques, fine jewelry, and golf clubs. Buyers know exactly what they want to buy.

Some items may be convenience goods for one person, shopping goods for another and specialty goods for a third.

Level A1+ Consumer goods

Consumer goods are goods that we can buy in shops. There are three subcategories convenience goods, shopping goods, and specialty goods. They depend on consumers. They can be durable and nondurable goods.

Convenience Goods. Convenience goods are items that buyers want to buy almost every day. They are staple and impulse items.

Buyers plan to buy staple convenience goods before they enter a store, such as milk, bread, and toilet paper. Impulse items can be candy bars, soft drinks, and tabloid newspapers. Buyers don’t plan to purchase them.

Shopping Goods. The buyer visits different stores or looks at various goods to make a buying decision. Televisions, computers, lawnmowers, bedding, and camping equipment are all examples of shopping goods.

Specialty Goods. Specialty goods are items that are unique or unusual such as brands (e.g., a certain make of automobile) or personal preference (e.g., a food dish prepared in a specific way), wedding dresses, antiques, fine jewelry, and golf clubs. Buyers know exactly what they want to buy.

Дата добавления: 2015-11-14