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Ø 1) Look at the phrases from the text: come to Russia on business, both for Russian and Italian business, that is why, to sign a contract, according to the contract, in six months, are interested in. What do they mean?
Ø 2) Read the text and answer the questions:
a) How often does Mr. Lorento come to Russia?
b) Why does he visit Russia so often?
c) What will the Italians deliver to Russia?
d) What will the Russian company deliver to Italy?
Mr. Lorento is an Italian businessman. His company has good business contacts with Russian companies, so he often comes to Russia on business. He has already been to Saint Petersburg four times. Mr. Lorento thinks that trade with Russia is very important both for Russian and Italian business. That is why they try to understand each other.
The partners want to develop their trade relations. They have just signed a new contract. According to this contract, the Italians will deliver shoes to Saint Petersburg, and the Russian company will deliver some machines to Italy. Now they are discussing the details of the contract. The first goods will come to St. Petersburg in six months. The Italians are very interested in new machines from Russia. They are planning to use them in their production at the end of the year.
Ø 3) Correct the given outline of the text:
a) An Italian company is interested in getting machines from Russia very much.
b) There have already been some business contacts between the two countries.
c) An Italian businessman, Mr. Lorento, thinks that his company will benefit from the trade with Russia.
d) Now the partners are in the process of talks.
4.4 “Europa Marketing”
Ø 1) Read the text and decide what heading, from the given below, would you use instead of “EUROPA MARKETING?”
a) THE CONSULTANCY COMPANY.
b) THE SALES DIRECTOR’S ASSISTANT.
c) AMBITIOUS PLANS.
d) WISH TO REALIZE THE PERSONALITY POTENTIAL.
“Europa Marketing” is a marketing and public relations company and they do consultancy work for companies operating in Great Britain and European Markets. The clients of the company come from different countries. The employees contact them by post, but most of them come to the company’s office at least once during a project.
Ann assists the Sales Director in arranging these visits, setting up meetings and presentations and works with mail. She can do her work very well and her boss is very pleased with the results of her work.
The company has a good reputation but Ann feels that her work is rather boring. She thinks that this job is a secretary’s duty. She wants to travel, to use the foreign languages she knows. That is why she wants to work for another company. She has already sent her resume to one company and is waiting for the answer now.
Ø 2) Make up an outline of the text in writing.
4.5 Mr. Brown’s Firm
Ø 1) Read the text and choose the most suitable heading, from the given below, instead of “Mr. Brown’s Firm”:
a) THE PROSPEROUS FIRM.
b) A TELEPHONE TALK.
c) THE DIRECTOR OF THE FIRM.
d) FUTURE TALKS.
Mr. Brown is the director of a firm. He works for a very big company. They sell different goods to very many countries. They export about 30% of the products. Mr. Brown’s firm does business with French and British companies.
Many customers come to the firm to discuss business with the engineers of the firm. They usually discuss prices, terms of payment and delivery. The customers are pleased with the quality of the products. The firm can guarantee delivery of their goods within seven days.
Now Mr. Brown is in his office. He is sitting at the table and speaking on the phone with Mr. Bell, the director of the joint stock company “Bell.” They are making an appointment for Friday. The company “Bell” is interested in a new model of the firm’s product range. Mr. Bell would like to have some catalogues and get some information on the product.
Ø 2) Which of the suggested statements may be included into the text?
a) With the use of the updated methods of management they improved the quality of their goods.
b) They are thinking of making business contacts with the Russian Federation because of the vastness of the Russian market.
c) It takes months to deliver goods.
d) He wants to look them through.
Ø 3) Translate the text into Russian in writing.
The BP Group
Ø 1) Look at the phrases taken from the text: they focused on, oil refining process, a fall in oil prices, a decrease in profits, an increase in production, did their best. What do they mean?
Ø 2) Answer the questions:
a) What did the BP Group focus on in 2009?
b) What are the spheres of activity of the company?
c) What methods helped the company to survive?
Ø 3) Decide what heading, from the given below, would you choose instead of “THE BP GROUP”?
a) IN SPITE OF THE WORLD ECONOMIC CRISIS
b) THE YEAR OF SUCCESS
c) THE MANAGEMENT ROLE IN SAVING THE SITUATION
d) THE CRISIS AHEAD
2009 was the year of success and achievement for the BP Group. They focused on the main businesses and developed their strategic base. The BP Group combines different spheres of activity: from oil refining process to chemicals production.
A fall in oil prices led to a decrease in profits, but there was an increase in oil and gas production. The management of the company did their best to save the situation. The performance of each division was analyzed. Investments in more profitable businesses resulted in their further growth.
Now the Director of the BP Group is sure that major difficulties are behind and the company will be a success in the future.
Ø 4) Translate the text into Russian in writing.
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