Moments Worth Paying For campaign launched to make legal viewing easier for online audiences
Illegal downloading is threatening the film industry's ability to operate in Britain, a leading expert in digital copyright has warned. As watching illicit(iпротивозаконные)copies of new films becomes increasingly commonplace,(обычным явлением) Liz Bales, director-general of the Industry Trust(промышленный траст) for Intellectual Property Awareness осведомленность,, is pinning(возлагает) her hopes on new technology which will make legal viewing easier and help to stem(бросать вызов?) commercial losses estimated to be running at about £500m a year.(торговым потерям, которые приблизительно достигают 500мл в год)
"It is a global issue," said Bales. "In some countries it has reached the point where it is not possible to offer competitive legal services. In Spain, for example, the market has been decimated digital infringement."(Рынок был разрушен нарушениями вобласти цифровых технологий)
Bales believes there is room for optimism in the prospect of " cloud-based(хз) " internet services – virtual storage technology that will allow individual film fans to set up a "digital rights locker" (повесить виртуальный замок)through which they can watch legally selected films on a domestic device of their choice. Research has shown that many copyright criminals go to illegal sites simply because they are easy to use, allowing films to be downloaded in high-quality formats and watched in widescreen on domestic television sets.
News last week that Warner Bros and Facebook are to join forces to distribute films directly over the internet is likely to add to confusion in the marketplace about the legitimacy (законность)of different film sites. For most film fans, the choice between waiting months to pay or becoming a copyright pirate is not too appealing, so the entertainment business is trying to help. Supported by advertising revenue(доход от рекламы), it offers a free service that tells users where to find the film they want on TV, on DVD, on a download site, on Blu-ray and even in the cinema. It will be a hard battle to win, however, especially with users such as 25-year-old law student Steve, who has illegally downloaded films for a decade. "It has got much easier now," he admitted. "You can download in less than 10 minutes now – in less than five minutes sometimes. Ninety per cent of my collection comes from my friends. You could call me a cheapskate, (Скряга)but I still go to the cinemas and I still buy DVDs."
Last month the culture secretary, Jeremy Hunt, asked industry regulator Ofcom to develop techniques(разработать стратегии) for blocking websites that infringe copyright law. The minister said he had "no problem" with blocking access to websites, despite online censorship concerns from critics, but he added: "Before we consider introducing site-blocking, we need to know whether these measures are possible."Ofcom is expected to report back in the spring.
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