E. Executive summary (background to the project), key findings, recommendations for redesign, description of deliverables, e.g. relaunch of website.

Business – Commercial, industrial, or professional dealings

Website - a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.

Websites I use frequently - ….

I would like to make a few remarks concerning: PGLU's website. Firstly, I would like to analyze the online customer experience usability, navigation, content. Then I’ll talk about recommendations for more effective web design and customer-experience strategy. The first thing you notice is illegible, and promiscuity site, which occurs because of too small fonts and low contrast font colors and background. Another drawback of the site is a large amount of text. The home page is no information about the institution. I think that it is possible to use the image of our university as a background of the web site. Home page should provide users with a summary of the university and its sphere of activity. This summary should contain a hyperlink to the relevant sections of the site, describing in depth each of the activities.

Furthermore, it should reduce the number of stories on the home page. Home page should not contain absolutely no short stories, essays and other texts of the volume. The text on the home page should be concise, clear, comprehensible and catchy. For detailed descriptions, there are internal pages. The following recommendation is minimization of vertical scrolling. Try to put all the contents of the home page on one screen.

23. New business. Would you like to run your own business? If you wanted to start your own business what sector(s) would most interest you? Could you start a business around a hobby that you’re passionate about? According to some business experts, to be a start-up entrepreneur you need to have huge self-confidence. You also have to be willing to risk your capital and, to an extent, your career. Do you agree with this view? What other qualities might you need? What sort of barriers might exist specifically for women starting a new business? The main types of businesses that attract women entrepreneurs in Russia. Are they the same as those in the UK, the USA? The two main problems for both men and women starting their own business.

1 – Definition – Business – the production, buying, and selling of goods or services for profit.

2 – my future business

3 – personal qualities for entrepreneur

4 – barriers for women

5 – barriers for both

6 – sectors for women

Everyone, it seems, wants to run their own business, and I’m not the exception. To my mind, to start a business around a hobby that you are passionate about – it’s the best variant. Such sectors, as hotels and catering, tourism and leisure can be interesting for me…

An entrepreneur’s personal qualities are just as important as their ideas. They must have basic business skills or acquire them via personal development or hiring. He also have to be willing to risk his capital – every new idea can be unsuccessful. He have to be innovative, because innovation – whether in the form of a new product type, production method or marketing medium – is a temporary source of market power.

For women, starting a new business, we can see some specific barriers:

1 – assets to finance

2 – assets to network

3 – confidence

4 – skills gap

5 –adopting technology

Barriers for both (men and women):

1 –underestimating how much money they are going to need

2 – underestimate how long it’s going to take until that revenue steam starts coming in.

Sectors for women:

Health-care area, alternative medicines, alternative therapies, personal care, training and personal development.+ retail in Russia

Дата добавления: 2015-11-14