Advertisers perform a useful service to the community

PART I.

Directions: Mark the statements below as “true” or “false”.

On your answer sheet find the number of the problem

and write down your answers.

76. In class the boy was lovely and confident.

77. Sums were very difficult for him.

78. Pupils did sums on special paper.

79. Reading lessons were less difficult.

80. He learned to read after a few months at school.

81. It was not easy for the class to understand what the boy was reading about.

82. The boy felt like laughing after he had read the final word.

PART II.

Directions: Choose the appropriate Russian equivalents for the following English phrases and

sentences selected from the text. Then on your answer sheet find the number of the problem and mark the appropriate letter you have chosen.

83. Sums were a mystery to me.

А Примеры казались мне таинственными.

В Задачи были для меня загадкой.

С Суммы были неизвестны мне.

84. I didn’t mind books.

А Я не любил книги.

В Я любил книги.

С Я не обращал внимания на книги.

85. We did sums.

А Мы решали примеры и задачи.

В Мы придумывали примеры и задачи.

С Мы составляли суммы.

86. I was able to read fairly well.

А Я мог читать справедливо хорошо.

В Я был в состоянии сравнительно хорошо читать.

С Я мог неплохо читать.

87. For I had a very soft voice.

А Для того, чтобы мой голос стал мягче.

В Так как у меня был очень тихий голос.

С Из-за того, что у меня был очень высокий голос.

88. The sentence ran.

А В предложении было написано.

В Предложение пробежало перед глазами.

С Предложение промелькнуло передо мной.

Section II: Business English (12 points)

Note: This section of the test assesses your ability to read and comprehend written passages related to business topics which are similar to those that students deal with in the Academy of National Economy and Civil Service.

Directions: Read the passage carefully. Try to understand it properly and

follow the directions for parts I, II and III below the text.

Advertisers perform a useful service to the community

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they only care for self-promotion and because they have so much money to throw around. “It’s unfair,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...”

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding perform­ance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertise­ments these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway instructions while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribu­tion to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, orcan enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a news­paper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death. By far the most fascinating section is the personal column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

PART I.

Directions: Mark the statements below as “true” or “false”.

Then, on your answer sheet find the number of the problem

and write down your answer.

89. Consumers have to pay a great deal more for goods because advertising creates mass markets for products.

90. The price we pay for a daily paper largely depends on the amount of money spent by advertisers.

91. The heavier is advertising, the cheaper are consumer goods.

92. It isn’t wrong to think that the only purpose of advertising is to sell goods.

93. “Small ads” can hardly perform any useful service for the community.

PART II.

Directions: Choose the appropriate Russian equivalents for the following English

phrases and sentences. Then, on your answer sheet find the number of the problem

and mark the letter you have chosen.

94. It only goes to show how much profit the big companies are making.

A. Это используется как простая показуха прибыли крупных компаний.

B. Это нужно только для того, чтобы показать, насколько прибыльна та или

иная корпорация.

C. Это идет только на показ прибыли крупных компаний.

95. Lots of people pretend that ….

А. Многие люди являются претендентами на …

В. Многие люди делают вид, что …

С. Многие люди претендуют на то, что бы…

96. Supposing you wanted to buy a washing-machine….

А. Вы полагаете, что хотели бы купить стиральную машину …

В. Предположительно, вы хотели купить стиральную машину …

С. Допустим, что вы хотите приобрести стиральную машину …

97. … which are in virtually every newspaper and magazine.

А. … которые виртуально находятся в каждой газете и журнале.

В. … которые можно найти практически во всех газетах и журналах.

С. … которые встречаются в каждой виртуальной газете и журнале.

PART III.

Directions: Translate the following Russian sentences below into English using the appropriate

English sentences from the text. Then, on your answer sheet, find the number of the

problem and write down the translation.

98. Почему бы им не отказаться от рекламы и за счет этого снизить цены на продаваемую ими продукцию?

99. Даже одно остроумное и жизнерадостное рекламное объявление способно качественно изменить скучный облик однотонной стены или пестрящей катастрофами ежедневной газеты.

100. Но нам также не следует забывать, что реклама существенно уменьшает наши расходы.

Дата добавления: 2015-11-14