Consumption and Consumerism

Being rich

1. to be well-off / well-heeled (informal) IDIOM
2. to be well-to-do IDIOM
3. to live in the lap of luxury IDIOM
4. to have a steady income COL
5. to be seriously/extremely rich COL
6. to be rolling in money IDIOM

Being poor

1. to be on the breadline IDIOM
2. money is always tight COL
3. (money) is in short supply COL / PREP

Spending money

1. to tighten your belt IDIOM (to spend less than before because you have less money)
2. to plan / budget your expenditures COL
3. to spend money (wisely) on sth COL / PREP
4. to donate money (to) COL
5. to pay through the nose IDIOM
6. to pay the price for smth COL / PREP
7. to spend a small fortune (a lot of money) [also make/ lose/ sth cost a small fortune] IDIOM
8. to spend money like water IDIOM
9. to waste/ squander money on sth COL
10. to throw money around PHR
11. to throw money at sth PREP
12. to make a withdrawal COL (=to get cash to pay for smth)
13. to pick up the tab/bill (informal) IDIOM
14. at the expense of PREP

Earning money

1. to have a steady income COL
2. to earn a good salary COL
3. to make big money COL
4. to make a killing (earn a lot of money easily) IDIOM
5. to be a money spinner [about business] (to be a successful way of making money) IDIOM
6. to make profit COL

Prices

1. high/ low/ rock-bottom / ridiculous (very low) price COL
2. prices increase/ go up/rise/soar/go down
3. to be reasonably priced COL
4. to raise/ save/ change money COL
5. to be at a considerable price = sacrificing a lot in order to get it PREP
6. to go cheap COL
7. to be a rip-off (informal) =it is not worth the money you paid for it IDIOM
8. to pay the price for sth IDIOM
9. to be a bargain IDIOM
10. to be a really good deal COL

Types of shops

1. chainstore TERM – one of a group of shops that all belong to the same person or company
2. boutique
3. supermarket

38. Shopping mall

39. in-store bakery

40. sales area

Research

1. customer preference
2. collect (gather) information/data; data collection COL
3. to do (conduct) market research COL
4. to give (careful) thought to COL

45. state-of-the-art

46. market research; A MARKETER/marketing

47. to get a fair idea of smth;

48. scientific backing for smth

49. scientifically designed/proven

Attracting customers

1. to influence the customer’s choice COL
2. to gain the customer’s attention/loyalty COL
3. to tempt (tempting adj.) – to make you want to do or to have smth, especially smth that is not good for you WF
4. to promote wares COL wares TERM = goods that someone is selling
5. eye-catching
6. luxury product/luxurious SP
7. irresistible SP WF – strong or powerful and impossible to control
8. to appeal to smb / to be of direct appeal COL
9. to draw shoppers in COL / PHR

59. to rely on sophisticated techniques PREP

60. innovative features

61. merchandising techniques;

62. to entice - enticingly

63. to be tantalizingly appealing COL

64. fetching

65. alluring

66. to stimulate the imagination by virtue of their appeal

67. luxury and comfort

68. to pamper (oneself) with

69. to indulge (oneself) with

70. cannot help but + bare inf GRAMMAR

71. to make a proposal

72. to be led to believe/to lead smb to believe

73. to transform into a new state

74. enviable (to envy)

Influencing the customers choice

1. to heighten the image COL
2. to place a premium on smth IDIOM
3. to put/place smth at eye-level COL / PREP
4. to enhance smth (foods) Col – to improve smth or to make it look more attractive
5. to waft around smth (about smell) COL – to float through the air
6. to associate smth with smth PREP
7. to consider smth all-important (very important) COL
8. stock-control DEF – the activity of checking a shop’s stock
9. complementation TERM -
10. (someone) can’t resist a bargain COL
11. to exceed sales targets COL exceed – to be much bigger or better than expected
12. video trolleys TERM

87. to be responsive to smth PREP

88. to take advantage of smth PREP

89. deliberately;

90. as opposed to

91. to trigger

92. to be aimed at smth/doing smth PREP

93. to maximize sales

94. to compete for the right PREP

1. to choose A over B PREP
2. to choose between A and B PREP

Types of goods

1. dairy products DEF – foods which are made from milk, such as cream, butter and cheese
2. staples TERM – an important product, that people eat or use regularly
3. fresh produce
4. pre-packaged grocery items
5. frozen food
6. washing powders
7. low / high mark-up goods
8. own-brand item DEF – an item packaged and marketed under the bran name of a particular retailer, usually a large supermarket chain
9. mass produced vs exclusive merchandise
10. designer label clothes / designer labels
11. ready-made products/good/food/meal etc.
12. home-owned products (home-manufactured products) COL

Types of Shoppers

109. A shopper (to shop, to go shopping)

110. impulse shopper

111. thrifty shopper

1. compulsive shopper
2. a loyal customer

ARRANGING GOODS IN STORES

114. to disperse goods around the store; PREP

115. to display the goods

116. to be at eye-level height PREP

117. the packaging of the merchandise

118. to offer smb a prominent place to do smth COL

119. positioning of goods – displaying

120. the natural flow of people

121. to be led gently/to lead smb PREP

122. to divide up smth PHR

123. to stray off the routes PHR

124. to set out on a trip/ journey PHR

125. to stream past/out PHR

126. to take note of a brand COL

127. to make your way up to the counter

128. to be served with prep/to serve yourself with PREP

DECORATION OF THE STORE

129. interior decoration

130. the design of the shop

131. lighting

132. trolley / cart

STANDING OUT

133. to put/leave smb. in the shade

134. to stand out in the crowd

135. to leave others standing

136. to outshine the best of the rest

137. flatteringly fashionable

138. eye-catchingly elegant

139. outstanding value

140. unsurpassed

141. the sought-after gadget (sth that many people seek) COL

142. to dominate the marker COL

Дата добавления: 2015-11-14