Ex. 1. In each line find one odd word.

lead	concern	feel	hear
Advertisement	thing	development	achievement
Famous	remarkable	delicious	photograph
Shopkeeper	photographer	person	advertiser
Should	can	must	ought
Produce	product	production	produced
may	might	can	could

Ex. 2. Find words in column B which have the opposite meaning to words in column A.

1. inferior a) loathe

2. succeed b) disgusting

3. admire c) buy

4. famous d) above

5. modern e) superior

6. delicious f) worst

7. usually g) unknown

8. sell h) fail

9. best i) old

10. below j) seldom

Ex. 3. Match the words in the right hand column with their definitions in the left hand one.

1. brand	a) to deceive, to trick
2. guilt	b) the power to influence people because of respect, special knowledge
3. repetition	c) a type of product manufactured by a particular company; a trade mark
4. wealth	d) to recognise smth as being a particular person or thing
5. encourage	e) able to persuade, convincing
6. bold	f) blame or responsibility for wrongdoing
7. hoodwork	g) that can be clearly seen
8. persuasive	h) a large amount or number of something
9. identify	i) to help smth to develop or increase
10. authority	j) a thing that has been done or said before, a copy

Unit 3

Product and Corporate Advertising

Product Advertising is an important part of the marketing mix. Its aim is to increase sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target. The different media for advertising include television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency.

Corporate Advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or picture, a company wants to present to the public. Public Relations (PR) experts specialize in organizing activities and events which generate positive publicity for companies. Unusual advertising campaigns sometimes get extra publicity for the company by way of media reports about campaign.

Discussion:

1. In groups, discuss the advantages and disadvantages of two kinds of Advertising.

2. What other methods of Advertising do you know?

Practice:

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