Rabi S. Bhagat

The quote refers to the fact that leading corporations are expanding their focus on diversity and inclusion in business worldwide. The aim is to attract and keep multicultural, multitalented workforces, who can connect and serve a lot of new customers in new emerging markets that will ensure continued success in the future.

Joel A. Baker in Wealth, Innovation and Diversity found evidence in history, science and business that roves beyond doubt that innovation is driven by diversity and creates wealth. He argues that diversity leads to efficient resource use, new thinking, lowered risks and increased productivity.

The opportunities for cultural clashes both inside and outside a company are increasing due to diverse recruitment policies, increased immigration, cross-national mergers and joint ventures. It is therefore important that managers become culturally competent and learn how to respond to such clashes so they can profit from the interplay of cultures.

FOLLOW-ON QUESTIONS…

1. What is rapport management? In what situations is it important?

2. What types of problems might companies from different cultures have when they work together?

3. Define the key stages of building a team working across cultures

4. Are team sports useful in building a team mentality?

5. Which companies in your country do a lot of international business? Would you like to work for such a company? Why/why not?

Case Study «Company Language»

ISSUE

‘English is the key to success and we must all improve.’ These were the words of the new Chief Executive Officer (CEO), brought in two years ago to turn PC Corporation around. PC Corporation, a manufacturer of personal computers, had a brief spell of success in the eighties, but only just survived into the nineties. Two years ago, it was bought by the international giant, IT Corporation. A new senior management team was brought in and they introduced new management practices with a major emphasis on internationalization.

The message about learning English has not been well received throughout PC Corporation in Rotaronga. Many people feel that the language is moving into too many areas. Rotarongan youth seem to be very influenced by British and American culture, and young people use English words for special effect. This growing domination of English has led some politicians to suggest (in private) that the Rotarongan language can only be preserved by limiting the introduction of new words from English.

The CEO’s words have received a mixed response at PC Corporation. The meeting has been called for the management committee to discuss what to do about the CEO’s recommendation.

AGENDA

1. The role of English in the business world

2. Cultural implications

3. SWOT (Strengths Weaknesses Opportunities Threats) analysis at PC Corporation

4. Training aspects

Дата добавления: 2015-11-14