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Your publication began September 2009. Where and how did you get your start?
Well it all started with my good friend Aly Silverio of Jawbreaking Jewelry. She had been designing and selling her own handmade jewelry for a while and the success of her company inspired me to create a business of my own. I've always loved magazines and a challenge, so it was the perfect fit. I wanted to create something different from any other magazine I had seen. Something specifically tailored to what I personally would like to pick up and read if I was a magazine lover searching for a new read. Fast forward to now, WeTheUrban Magazine has had over 5 million page views and over half a million readers within it's first four issues! Crazy.
You've developed an eclectic taste for fashion, music, and art where did your inspiration come from? Magazines? Websites? Fashion Icons?
99% of my inspiration comes right from my Tumblr dashboard and fashion editorials. Most of the time I'll see an editorial imagine and love the way the models hair is positioned or I'll get inspired by the most miniscule aspect of a photo and build off of that to create my own editorial concepts. That happens a lot when I watch Youtube videos as well. There must be thousands of inspiration images I've saved and screen capped on my computer!
What's your primary goal for We The Urban? Do you plan on staying an online publication or would you branch out to print?
Collaborating and curating with everything and everyone! My two ultimate dreams would be to collaborate on a limited edition pair of sunglasses with the Italian brand SUPER! and to collaborate on a crew neck and t-shirt line with Opening Ceremony. I also see a shop in the near future and possibly even a record label. The sky is the limit!
What's your primary goal for yourself? Should we be expecting to see a fashion line in the future?
That would be to just wake up 10 years from now loving what I'm doing. As long as I'm creating, I'm happy. As for a fashion line, i'll never say never!
Being an editor probably doesn't warrant any free time; however, in the event you do, how do you spend it?
I'm still a teenager haha! I love going shopping, going to parties, the movies, etc. But believe it or not, I do love working! If I'm not constantly doing something to better my brand, I feel like I'm wasting valuable time.
Do you have any advice for people trying to break in to this industry?
Don't be lazy and don't be easily discouraged. This industry can be vicious, so be confident and always keep your head up. This industry is very small as well - don't get caught up in it for the wrong reasons. If your true passion is fashion and you're just starting out, remember that Rome wasn't built in a day and always do your research.
UNIT 13
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