Tapescript 20

My boss asked me to come up with some holiday promotion ideas so that we can make inroads into the gift-buying market. For us to stay competitive, our company has to increase retail sales for this important sales cycle. My boss is expecting some innovative ideas from me.

Since we’re an online business and not a brick- and-mortar store, we can’t just put signs in the window or do other types of traditional advertising. Lucky for us, though, consumers are increasingly computer savvy and are more likely than ever to buy online. That’s something we want to capitalize on.

Like other companies, we’re willing to slash prices to attract holiday shoppers. We have a large inventory and we don’t have to worry about running out of stock. The trick is, how do we increase sales without resorting to gimmicks? Dressing up salespeople to look like Santa Claus may work for some businesses but not ours.

I’m just hoping that I can come up with some fresh ideas to jump-start this sales season. I know that my boss is counting on me.

Tapescript 21

Buying Souvenirs

I was vacationing in Miami, Florida, and I went into a souvenir store to get some gifts for friends back home.

Lydia: Could you show me where the T-shirts are?

Clerk: Sure, they’re on the left, along the wall. Can I help you find something?

Lydia: I’d like to get a T-shirt, but I’m not sure about the size. It’s for a friend who is about your size.

Clerk: Well, in that case, you'll need a large. I only have these in medium or small, but I have these two in size large.

Lydia: Do you have anything in another color or another style?

Clerk: How about this one?

Lydia: That’s great. Could you also recommend a gift for a young woman?

Clerk: We have a lot of locally-made items. I don’t think you want a mug, a key chain, or a snow globe. But, how about some jewelry?

Lydia: Oh, this bracelet is nice. How much is it?

Clerk: It’s on sale for $36.

Lydia: Okay. I’ll take the T-shirt and the bracelet. Do you have a box for the bracelet?

Clerk: Sure, no problem. That will be $59.60 with tax.

Lydia: There you go.

Clerk: Here’s your change. Thanks for coming in!

Tapescript 22

Garage Sales

One of the things I like to do on the weekends is go to garage sales. I’m a bargain hunter and collector, so garage sales are good places for me. I look in the newspapers or just follow homemade signs to find the sales in my neighborhood. Whether it’s because people are doing spring cleaning or getting ready to move, there are always plenty of sales in my area.

After going to a lot of garage sales, I’ve learned a few things about getting what I want at the price I want. Bargaining on price is par for the course at any garage sale. If you don’t want to get ripped off, you’ll try to get the sellers to lower their price. I’m an early bird and I usually get to the sales before other people to get the best items. But to get the best prices, be sure to go back right before the sale ends. Most people are desperate to sell so that they don’t have to store those things again or to lug them to a charity office to give them away. That’s when people are ready to slash their prices. It’s true that there is a lot of junk and knickknacks at garage sales. But one person’s trash is another person’s treasure!

Дата добавления: 2015-11-14