The town is situated near the Russian-Finnish border (30 km) It has many shopping centers, most of which are focused on Russian tourists There are a lot of hotels (economy class,

STRENGTHS The town is situated near the Russian-Finnish border (30 km) It has many shopping centers, most of which are focused on Russian tourists There are a lot of hotels (economy class, middle class and upper class) The city is located on the shore of Lake Saimaa (nice promenade with many cafes, boat trips, restaurants on the water) The historic city center is saturated with museums and excursions The city is well connected by road and rail links with other regions of Finland and Russia Lappeenranta has airport

WEAKNESSES The town has a fairly small population On Sundays most shops and cafes do not work All the places in town are closed very early Compared with the rest of Finland, the cost of accommodation is much higher (due to the large number of tourists) The airport of Lappeenranta is very small and has few flights There is no direct train from Helsinki and from St Petersburg

OPPORTUNITIES Near the town is planned construction of the Swedish IKEA store Big road junctions are built around the town The town has great perspectives of economic development, due to a variety of factories and the constant inflow of tourists

THREATS Lappeenranta has some touristic-towns rivals More and more people prefer to visit Helsinki and other big cities instead of Lappeenranta

SWOT ANALYSIS (for Russian tourists)

LAPPEENRANTA, FINLAND

Дата добавления: 2015-08-28