Submitted by: Ben Parker, SBC (Spa Body Care)

Submitted by: Ben Parker, SBC (Spa Body Care)

Our product and its market

We aim to launch our new, environmentally friendly, luxury soap throughout health spas in the UK. The existing market comprises 20,000 potential outlets. They currently use normal soap or luxury soap. We see the market for environmentally friendly, luxury soap as having huge potential for growth.

About us

Our existing business is selling soap in different forms such as shampoo and body-wash. Our existing customers include all the major supermarket chains.

Business proposition

We think that the best way of reaching our target market is via health magazines. The USP of our new product is that it is both up-market and environmentally friendly.

Competitor analysis

No competitors are selling this kind of product – so we will be able to have a good lead in the market. For a breakdown of companies with a similar product, please refer to our current Annual Report.

Sales and marketing plan

We need to borrow £20,000, and we have £20,000 set aside from last year’s profits. Our overheads and start-up costs are around £15,000. We predict that we will make a profit within three years. For figures based on a best case, expected and worst-case scenario, please see the spreadsheet in Appendix 1.

Strategic actions

For a detailed breakdown of our marketing and sales activities for the next few months, please see Appendix two.

Дата добавления: 2015-11-05