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X. Match the halves of the phrases.

III. Now read the text and check your answers to the statements from ex. II. | VII. Look for details in the text and choose the proper option. | III. Now read the text and check your answers to the statements from ex. II. | Text Comprehension | IX. Fill in the table with the missing derivatives from the text. | III. Now read the text and check your answers to the statements from ex. II. | IV. Answer these questions using the active vocabulary of the text. | X. Study the following pricing strategies and use them in proper sentences below. Consult the dictionary if necessary. | III. Now read the text and check your answers to the statements from ex. II. | Text Comprehension |


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  2. A) Look at the table below and match the problem with its effect.
  3. A) Match the beginnings and endings of the sentences to make a summary of what Carl says.
  4. A. Match the words with their definitions
  5. A. Read the semi-formal sentences below and match them to the informal ones in the table, as in the example.
  6. AI EXTERNAL COMMUNICATION PHRASES................................................... 85
  7. Assignment 15. Translate into English paying attention to the underlined words and phrases.
1. drawbacks of 2. to override 3. to be fixed by 4. assets 5. to open 6. methods of 7. beall down 8. go below a) the coat b) the plan c) value d) the price e) arriving at a price f) the calculation g) the price h) to negotiation

 

XI. Paraphrase the following phrases in italics using the expressions from the text.

1. The lowest price you should consider setting will be set by the charge.

2. Often cancelling all your tactics can be the effect your competitors' pricing policy has on your.

3. On the whole, you should not be at a position lower than the price of the market; if you have to, it would be better not to be in business at all.

4. The price which both the buyer will pay and the seller will accept is all thanks to talks.

A springboard for discussion

a. Imagine that you are at a meeting in the company. The agenda of the day is the pricing policy of this company. Choose any product you are going to launch and name the factors, which can influence its price.

b. Give the analysis of the price on the chocolate bars:

- The company’s chocolate price is $3. The competitors’ price range is $0.9-2.5.

- The pricing policy in the company is based on straightforward calculation.

- The company has the highest product quality on the market.

- The company started to sell the chocolate a month ago.

c. How would you change the pricing policy in our country? Give your suggestions.

VI. Modern-day Retailing

Starting up

Discuss the following questions:

1. Why does retailing play a great role in trade?

2. What is the level of retailing in our country nowadays?

3. Are there any problems in modern retailing in the country?

Reading

I. Go through the following vocabulary notes to avoid difficulties in understanding.

hardware- metal lines adjacent (adj.) - closest
ultimate (adj.)- final house wares- household things
franchise (n.)- authorization granted by a manufacturing enterprise to a distributor to market the manufacturer's products outlet (n.)- shop

II. Read and decide whether these statements are true (T) or false (F).

1. Catalogue showrooms provide good service that’s why they couldn’t offer low prices to the customers.

2. Each retail unit in a retail chain has its own strategy.

3. Franchising is an agreement according to which the franchiser grants the franchisee the right to use its trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications.

4. Catalogue retailing doesn’t require much equipment.

5. Off-price retailers specialize in fashion-oriented soft goods and brand-name assortment at higher prices.

 

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Text Comprehension| III. Now read the text and check your answers to the statements from ex. II.
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