Test Questions.

1.

What is the correct term for records kept of a business meeting?

A.

Agenda

B.

Minutes

C.

Articles

D.

Memorandum

2.

A head office needs to maintain contact with its sales representatives who travel around the UK. What is the best way to do this?

A.

Fax

B.

Mobile phone

C.

E-mail

D.

Telex

3.

Videoconferencing is a means of:

A.

Sending text electronically

B.

Linking staff at different locations using sound and vision

C.

Communicating using a mobile telephones

D.

Sending photocopies of documents

4.

All of the following are non-verbal methods of communication except:

A.

Memorandum

B.

Minutes

C.

Reports

D.

Meetings

5.

If a business installs a new computer into its central services department, what improvements is this likely to lead to?

A.

Better quality production

B.

Better motivation amongst workers

C.

More employment

D.

Better communications

Questions 6 – 8 share the following answer options: Go Ahead is a marketing company that devises advertising campaigns for various organisations. The company uses a number of methods to transmit information to its clients These include:

A.

Fax

B.

Telephone

C.

E-mail

D.

Paging

Which method is most appropriate to:

6.

An informal chat about new campaign ideas with the managing director of a client organisation?

7.

Sending details of advertising options and costs to the client HQ in New York when a quick decision is needed?

8.

Sending weekly sates data for the last five years from the client firm to Go Ahead, so that they can analyse the data and make statistical forecasts?

Questions 9 – 11 share the following answer options:

A.

Minutes

B.

Business letter

C.

Memo

D.

Bulletin

Which of the above paper-based communication methods is best used for the following tasks?

9.

Informing a senior manager that a meeting has been rescheduled to another time, date, and venue

10.

Recording action points raised at a meeting

11.

Informing staff of a change in senior management

12.

What type of communication channel would a shop use to pass the following information to all its customers: ‘All prices cut by 20%’.

A.

A one-way channel

B.

A two-way channel

C.

A restricted channel

D.

A multi-track channel

13.

Answer the following questions: · What is ‘communication’ and why is it important to business? · List three methods of (i) verbal communication, and (ii) non-verbal communication · List three pieces of equipment that might be used to produce non-verbal communication. · Explain the difference between external and internal business communications. · List three pieces of equipment that can be used for external communications

14.

Answer the following questions: · Suggest two advantages and one disadvantage installing new telecommunications equipment in a firm · What is the difference between a WAN and a LAN? · What kinds of communications equipment would you recommend for a firm employing a large number of travelling salespeople who need to communicate complex orders back to head office? Explain your answers.

15.

Answer the following questions: · What kinds of communications equipment would you recommend for a new electrical chain store needing to dispatch customer orders placed in stores from a central depot? Explain your answers. · Explain briefly some of the main barriers the organisation may encounter preventing the effective use of the new equipment?

Case Study ‘Can You Communicate?’

You have been employed as a consultant to report on the effectiveness of communications in an organisation and on the kinds of measures, including the introduction of new technology, which can be taken to improve communication in the organisation.

Undertake a study of a communications system used in any organisation that you know (this could be in your school/college or a local firm). You should consider the operation of both the formal and the informal (‘grapevine’) system.

1. Identify communications channels between different employees and departments within the organisation and with external organisations What information is passed along these channels, and why? In each case identify whether channels are formal or informal, open or restricted, one-way, two-way, or multi-track.

2. Describe the communications system and evaluate its effectiveness in supporting the functions of the business - production, sales and marketing finance and accounts, personnel, etc. Compare this to the kinds of purposes which you think a good communications system should fulfil. In making a judgement about effectiveness, survey the views of the users of the system (e.g. employees, customers, and suppliers).

3. Identify various equipment used by the organisation for the purpose of communications. What exactly is the equipment used for?

4. Report on how Information Technology has changed communications within the organisation and on how it might do so in future.

5. Recommend possible improvements to equipment and its use, staff training, and channels of communication, and how these might have a positive or negative impact on individuals and/or the organisation.

You should prepare a written report in a business-style format preferably using a computer word-processing package, and also present your findings and recommendations to the rest of your group using handouts and a variety of visual aids.

Дата добавления: 2015-12-08