Unit 5. Company strategy

Exercise 1. Learn the terms and their explanations; use them in your own sentences.

strategy – plan of future action;

to define – to find;

flexible – which can be changed;

objectives – something which you aim for;

market share – percentage of a total market which the sales of a company or product cover;

to reduce – to make less or smaller;

margins – difference between the buying and selling price;

long-term – for a long period of time;

prospect – possibility for the future;

to invest – to spend money usefully;

plant – factory;

manufacturing – production;

to upgrade – to make better;

competitive – hard, as a result of the activities of other companies working in the same area;

rapidly – quickly;

to adapt – to change;

to sub-contract – to agree with another company that they will do part of the work;

Exercise 2. Learn the definitions of strategy: Strategy is a detailed complex plan aimed for providing company mission and its goals achieving.

Exercise 3. Match the terms with the translations

1) to provide a) достигать

2) to achieve b) миссия

3) detailed c) цель

4) goal d) обеспечивать

5) mission e) детальный

Exercise 4. Read the information and find the translation for the terms.

Strategic alternatives:

There are four main strategic alternatives:

– limited – growth strategy;

– growth strategy;

liquidation;

– retrenchment strategy cutting excess;

reduction and reorientation

– strategy of combination.

ликвидация

a) сокращение отсечение лишнего

сокращение и переориентация

b) сочетание

c) рост

d) ограниченный рост

Exercise 5. Make a presentation of the company strategy:

Levels of strategy

1 – level – strategy of the company

2 – level – strategy of competition (competitive strategy)

cost – strategy

differentiation strategy

segmentation strategy

3 – level – the department level

Exercise 6. Read the text and select the company’s strategies offered.

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