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Exercise 5: Work with a partner to complete the sentences below with the following words.

Read the text about marketing and promotion and decide how much they are important for success in business. | Exercise 4: Translate into English an extract of a marketing specialist's report which was given at a marketing conference. Say if you agree with his statements. | INFORMATION TO HELP YOUR BUSINESS GROW | Tipsfor optimising thesale price | Vocabulary | Exercise 2: Find the words in the article to complete the following statements. | Exercise 4: Match the beginnings of the sentences to their ends using the information from the Text 2. | BUSINESSES SET TO VIE FOR NORTH TOP AWARDS | UNIT 5: COMPETITION | Exercise 1: Match the ends (below) of the sentences to their beginnings. |


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  1. Answer the following questions
  2. Answer the following questions and discuss them with your partner.
  3. Answer the following questions using your own words but taking into account the
  4. Answer the following questions.
  5. Ask tag questions to these sentences
  6. C) Interview your partner using the questions in
  7. Choose a verb from the list and complete the text using Past Continuous or the Past Simple.

to satisfy; to assume; to discount;

to sustain; to dislodge; an established leader;

to make adjustments; a middleman; to spy on smb

 

1. Don't.......................... the strengths of current and potential competi­tors!

2. All famous companies do their best to......................... customers' needs.

3 The use of competitor analysis will help you to ______ a com­petitive situation.

4 A company which has already won a target market is an ______ there.

5. Trade publications, alert sales reps and ______ are sources of competitor information.

6 If a marketing manager that there won't be competi­tion in the future, he will make a big mistake.

7 A market situation changes very quickly, you should ______ according to it.

8. Frito-Lay decided to................ Procter & Gamble to obtain trade secrets.

9. It is very difficult to................ a market leader by attacking with a strategy that has similar strengths.

 

Exercise 6: Give the English equivalents to the following words and phrases.

удовлетворять потребности; признанный лидер; постоянно; приспособиться; посредник; предполагать; не принимать в расчет; компенсация за нанесенный ущерб; ограниченный; выдерживать.

 

Exercise 7: Explain your friend who is not too good at economics what the following words and phrases mean.

+ competitor analysis

+ competitive barriers

+ an established leader

+ an alert marketing manager

+ damage awards

 

 



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Exercise 4: Translate the conversation between Ann, director of a successful company and her acquaintance. What kind of competition did Ann face?| Text 1: Read and translate the text

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