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TASK 5. Fill in the gaps in the text below with words and expressions from the box and read the continuation of the text about newspapers in Britain and USA.

Читайте также:
  1. A FEW WORDS ABOUT OPERATING A BUSINESS
  2. A Note About England in the Nineteenth Century
  3. A shortage is the excess of quantity demanded over quantity supplied when the price is below equilibrium.
  4. A synopsis is a brief summary of a written work or a movie. Read the movie synopses below and try to guess the title of the movie.
  5. A syntactic word-group is a combination of words forming one part of the sentence.
  6. A tumor that is 2 centimeters is about the size of a peanut, and a tumor that is 5 centimeters is about the size of a lime.
  7. A) Before listening, read the definitions of the words and phrases below and understand what they mean.
impact news-reporting cover events cartoonists features
coverage publishers columnists printing presses reviews
comic strips classified ads mass media the editor novel
subscribers' revenues publishing house marriages  

In both Britain and the USA the press has undergone radical changes over the last few decades. As more and more small papers were bought up by powerful ________ (1), huge newspaper chains emerged: a trend towards concentration typical not only of the press but of the ________ (2) in general. Another trend which has had a great ________ (3) on newspapers is that of syndication. Syndicated columns, cartoons etc by prominent journalists and (4) are published by many different US newspapers. Thanks to such ________ (5) services as Reuters and Associated Press, the collection of information and ________(6) of foreign news have become more efficient. More recently, new technology has replaced the traditional typesetters and ________ (7).

Apart from some minor differences, serious newspapers basically offer the same things: journalists ________ (8) of national and international importance on the front page or back page, ________ (9) write fashion, motoring or financial columns, there are special (10) on topics like education and gardening, sports reporters inform the readers on the sports pages, cartoonists amuse them with ________ (11) and cartoons, and critics write ________ (12) of the latest plays, books etc.

Additional features are leading articles(leaders) written by ________ (13), correspondence columns with "letters to the editor", the latest installment of a serialised ________ (14), notices of birth, deaths and ________ (15), crossword puzzles, horoscopes and "situations vacant" and "situations wanted" advertisements. Considerable space is devoted to ads of various kinds, including ________ (16), as newspapers could not survive without advertising ________ (17).

The ________ (18) has its papers printed and then taken to the newsagent’s. Papers are delivered to ________ (19) homes, as their subscription includes this service.

TASK 6. Match the headlines below to the newspaper page they can be found on.

  Welcome to the Isle of Wight a the front page
  Prime Minister resigns b the editorial page
  O'Toole murders Macbeth c the fashion page
  Coe breaks world record d the sports page
  Soft colours this summer e the gossip column
  Pope to meet Falcon Crest star f the travel page
  Mayor to Open Shopping Mall g the situations vacant column
  Will Distillers take-over bid succeed? h local news page
  The President and his critics i the features page
  Calling all graduates j the review page

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Kinds of Press| TASK 11. Fill in the gaps below with the name of the appropriate media job.

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