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Introduce Peter Long, a new Finance Director of Darling's Chocolates plc. Explain why he was chosen for this position

Give a brief history of Darling's Chocolate plc and explain why Colonel Darling chose a sole proprietorship to start his business. | Explain how Darling's legal status changed from 1933 to 1983. | Describe Darling's old organizational structure and give reasons for introducing changes | Speak about changes in Darling's organizational structure introduced by J.Brady and prove they will help to revitalize the company |


After changes in the structure a new post of Finance Director was created and Darlings company needed a suitable person for this position. The sales were declining, the production capacity were decreasing, so in order to improve this situation they had to find an experienced person. That is why Darlings used two methods of seeking new Finance Director. They published a job advertisement and applied to a recruitment agency. Both advertisements included the information about the applicant, who would be responsible for an overall finance policy. This person should have appropriate qualification and should have held a similar post in the confectionery or catering industry. The recruitments agency made a list of four suitable candidates and gave it to Darlings company. Analyzing all applicants Darlings company chose Mr. Peter Long. He was 35 years old. His qualifications were relevant as he was an Honorable Bachelor of science and an honorable Master of science in Economics. Moreover he passed Professional Accountancy examination for Grade I. His working experience was also relevant because during 9 years he worked in catering industry (in coffee importing) as required. His work experience started in 1971 right after he graduated from the institute. During 3 years he worked as a Trainee graduate as an accountant. Then he was promoted and during 6 years he worked as an Assistant Finance manager. After 6 years he was promoted again to the position of Finance manager and worked there for 3 years. During his career he gained good managerial skills. He went in for sport so it could mean that Mr Long was self-disciplined, motivated, self-confident, he developed a strong personality, competitiveness, responsibility. Cricket is a team game so was able to feel and share team-spirit. Cricket is a prestigious kind of sport so he might get used to communicating with rich, successful and influential people and probably had business links.

Regarding the requirements Darlings announced that Peter Long possessed many traits of character that were necessary for fulfilling the duties of Finance director and in fact he was appointed to this position.

 

7) Present the story of Darlings land occupied by Warehouse Suggest what the company should do with the land.

Darling’s land was bought in 1933. This land was located in the industrial district of Liverpool. Several production premises were built there including a cocoa warehouse No2. It was constructed as a temporary one for certain needs. In the 60s Darlings had a lot of problems (increasing prices for materials, declining sales, etc) and needed extra money badly. So they decided to evaluate their territory and probably to sell the land occupied by the Warehouse no 2, which condition was very old and unsafe. In 1969 Darlings requested estate agency Cridge &Co.LTD. to carry out a valuation of the land. Then, in 60-70s the agency failed to find a buyer for the site. But in 1983 there appeared a client who was interested in the acquisition of the land in order to develop a shopping and office complex. He was willing to pay up to £2 mln for the site. And Darlings were to decide whether to sell it or not. Of course, the company needed money badly and 2 mln was a very large sum, moreover they could get new partners and clients due to a business and office complex. But in 1983 they stored cocoa in a warehouse no 2 so they would have to place it somewhere else if they had failed to spend it. For instance, after turning down the offer they could keep a land in order to lease or to place some necessary production premises.


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