Студопедия
Случайная страница | ТОМ-1 | ТОМ-2 | ТОМ-3
АвтомобилиАстрономияБиологияГеографияДом и садДругие языкиДругоеИнформатика
ИсторияКультураЛитератураЛогикаМатематикаМедицинаМеталлургияМеханика
ОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРелигияРиторика
СоциологияСпортСтроительствоТехнологияТуризмФизикаФилософияФинансы
ХимияЧерчениеЭкологияЭкономикаЭлектроника

Promotion 2

Читайте также:
  1. B) How and when each form of promotional activity is used
  2. Free samples and point of sale promotion
  3. Promotion 1

 

This method of promotion will involve putting adverts of my product into in-flight magazines into the back of the seat of each passenger. The advert will be located on any of the first four pages in the magazine. There will be a picture of my product, with some technical information. Similarly to the promotion method 1, all potential consumers will be offered a £5 discount, if they buy my product on the plane, as well as £5 iTunes voucher to allow them to download the music or software they like. The effectiveness and memorability of this advert depends upon the place or position in the in-flight magazine, where my product will be advertised, which will also effectively determine cost-effectiveness of such a business. Although there are plenty of similarities between two types of promotion, in the second type of promotion, potential consumers will be given an opportunity to read more about the product in the in-flight magazine. For some people, it may be more convenient to firstly look at the advert in the magazine and read more about the product, before they try or buy this product. My advert will also contain some technical information about the headphones, which some potential customers might be interested at. Target audience are likely to be people 18 to 30 years old, and there will be on average about 219 people of potential viewers or readers targeted. In order to be eligible to receive a £5 iTunes voucher or discount, the customers will have to buy the headphones on the plane. It is likely to be effective, because according to my primary research, 68% of the respondents said they were likely to buy a product from an in-flight magazine.

 

   

 

Aircraft Range Number of Seats Video    
Premium Economy Total    
737-700 (737) 2,700       Yes    
737-800 (738) 2,700       Yes    
747-400 (744) 7,825       Yes    
757-200 (757) 2,900       Yes    
757-200 (with live TV) (757) 2,900       Yes    
757-200ER Transatlantic (757)         Yes    
767-300 (763) 3,600       Yes    
767-300ER (763) 6,400       Yes    
767-400ER (764) 6,400       Yes    
767-400ER Transatlantic (764) 6,400       Yes    
777-200 (777) 7,500       Yes    
777-200LR (777) 9,450       Yes    
MD-90 (M90) 1,900       Yes    
MD-88 (M80) 1,700       No    

 

Average of total seats: 219.5714

 

 

If flights are cancelled, I won’t be able to sell any headphones.

 

Main airlines

How many flights they have per year each

219 seats*annual flights

 

Sum of all airlines’ results

 

 

 

Example of my advert is given below:

 

Second example of my advert:

 

 

Research:

69% of long-haul passengers watch an on-board movie when they are flying

 

20% rather watch news

 

On average, long-haul passengers on the main European airlines watch on-board TV during 80 minutes

 

International Flights
Programme title: Bienvenue & News
Frequency: Monthly
Passengers: 1 174 265 per month
Languages: French / English
Rate for a 30" spot: 13 000 €

International Flights
Programme title: Skylines Video Magazin
Frequency: Bi monthly
Passengers: 254 000 per month
Languages: German /English
Rate for a 30" spot: 4 800 €

International Flights
Programme title: BBC World news
Frequency: Monthly
Passengers: 1 120 000 per month
Languages: English
Rate for a 30" spot: 33 915 GBP

International Flights
Programme title: Classical CSA Video
Frequency: Bi-monthly
Passengers: 8 750 per month
Languages: Czech / English
Rate for a 30" spot: 104 650 CZK

International Flights
Programme title: Airbus Europe
Frequency: Monthly
Passengers: 161 500 per month
Languages: Swedish/ English
Rate for a 30" spot: 3 500 €

International Flights
Programme title: Canal Ronda Entertainment
Frequency: Monthly
Passengers: 2 327 734 per month
Languages: Spanish/ English
Rate for a 30" spot: 7 600 €

International Flights
Programme title: During the news
Frequency: Monthly
Passengers: 1 000 000 per month
Languages: German /English
Rate for a 30" spot: 19 500 €

International: Asia Flights
Programme title: Inflight Entertainment: News, films, sport channels
Frequency: Monthly
Passengers: 136 000 per month
Languages: English / Swedish
Rate for a 30" spot: 75 000 SEK

International Flights
Programme title: After Take Off video
Frequency: Monthly
Passengers: 190 000 per month
Languages: English / French
Rate for a 30" spot: CHF 12 000

International Flights
Programme title: General video
Frequency: monthly
Passengers: n/a per month
Languages: Portuguese/English
Rate for a 30" spot: 4 800 €

 

 

Lounges Aircraft lockers Cards in seat pocket Amenity kits
Mailings Brochures Menus Duty Free bags
Refreshing towels Ticket wallets Timetable Cards with headphones

 

 

 

Country Airline Title Passengers in 2006 Circulation Audience Periodicity Colour Page
Angola TAAG Airlines Angola Austral 240 000 50 000 250 000 Quarterly 5400 USD
Argentina Aerolineas Argentinas & Austral Aerolineas Argentinas 6 215 158 450 000 600 000 Monthly 8400 USD
Armenia Armavia, Lufthansa, Austrian Airlines, Aeroflot, Air France, BMI, Air Arabia Flight Magazine 788 656 30 000 180 000 Bimonthly 1500 EUR
Asia 12 Asian airlines CNN traveller Asia Pacific 184 432 403 40 000 308 000 Bimonthly 6750 USD
Australia Qantas Qantas The Australian Way 24 691 545 130 000 429 000 Monthly 18920 AUD
Austria Austrian Airlines Skylights 9 151 610 75 000 225 000 Bimonthly 5600 EUR
Austria Austrian Airlines Succeed 9 151 610 105 000 262 500 5 issues per year 12075 EUR
Austria Austrian Airlines Skylines 9 151 610 146 000 402 000 Bimonthly 10800 EUR
Belgium Brussels Airlines b Spirit! 5 100 000 25 000 400 000 Bimonthly 7115 EUR
Belgium Brussels Airlines b there! 5 100 000 100 000 196 000 Monthly 10494 EUR
Brazil TAM Linhas Aereas TAM Magazine 25 962 118 120 000 420 000 Monthly 33500 USD
Brazil JET Site Jet Magazine   80 000 125 000 Monthly 15400 USD
Brunei Royal Brunei Muhibah 1 119 340 25 000 260 000 Bimonthly 4000 USD
Cambodia Siem Reap Airways Sarika 110 000 75 000 75 000 Quarterly 1950 USD
Canada Air Transat Atmosphere 2 900 000 70 000 700 000 Bimonthly 13300 USD
Central America TACA Explore 5 418 154 30 000 852 000 Monthly 4895 USD
Central America American Eagle Latitudes (Nov-Dec) 18 518 861 90 000 1 083 000 1 issue per year 11790 USD
Central America American Eagle Latitudes 18 518 861 90 000 1 083 000 Bimonthly 10790 USD
Chile + Peru + Equator + Dominican Republic Lan Group IN 11 088 296 45 000 500 000 Monthly 6330 USD
China China Southern Airlines Nihao 56 521 516 150 000 3 800 000 Monthly 13012 USD
China China Eastern Airlines Eastern Air Connections 38 901 611 200 000 3 250 000 Monthly 21634 USD
China Air China The wings of China 34 752 207 150 000 2 425 000 Monthly 158000 CNY
China 5 Chinese airlines Air Travel 110 314 597 250 000 2 430 000 Monthly 118580 CNY
China China Eastern Airlines View 38 901 611 100 000 2 200 000 Monthly 9907 USD
China China Airlines Dynasty 10 084 427 50 000 810 000 Monthly 10710 USD
China 9 Chinese airlines CAAC Magazine 183 268 362 280 000 780 000 Monthly 14750 USD
China China Airlines Sky Couch 10 084 427 35 000 800 000 Monthly 8000 USD
China China Southern Airlines Gateway 56 521 516 220 000 5 100 000 Monthly 22921 USD
Croatia Croatia Airlines Croatia 1 545 296 27 500 85 000 Quarterly 18000 HRK
Czech Republic CSA Czech Airlines Review 4 681 303 50 000 230 000 Bimonthly 7334 EUR
Egypt Egyptair Horus 6 310 376 90 000 460 350 Bimonthly 9640 USD
Emirates Etihad Airways Etihad 4 641 187 18 000 200 000 Monthly 13500 USD
Emirates Emirates Portfolio 20 447 229 9 216 200 000 Monthly 6500 USD
Emirates Emirates Open Skies 20 447 229 68 000 1 000 000 Monthly 14000 USD
Emirates Emirates Dubai Voyager 20 447 229 30 000 75 000 Monthly 3450 USD
Ethiopia Ethiopian Airlines Selamta 2 290 179 70 000 400 000 Quarterly 3640 GBP
Finland Blue1 Blue1 Dream 1 749 154 23 000 500 000 Quarterly 6500 EUR
Finland Finnair Blue Wings 6 988 724 70 000 328 000 10 issues per year 8400 EUR
France Air France Air France Magazine 50 464 873 386 019 1 128 000 Monthly 21600 EUR
France Air France Air France Madame 50 464 873 263 949 1 800 000 Bimonthly 16800 EUR
France L'Avion Paris-NY (Elysair) & airports Tentation 40 000 85 000 500 000 Quarterly 8700 EUR
Germany Lufthansa Lufthansa Magazin (zone 1) 54 164 071 604 990 1 385 000 Monthly 28100 EUR
Germany Lufthansa Lufthansa Exclusive (zone 1) 54 164 071 291 872 291 872 Monthly 18750 EUR
Germany Lufthansa Lufthansa Magazin (zone 2) 54 164 071 604 990 1 385 000 Monthly 29950 EUR
Germany Lufthansa Woman's World 54 164 071 223 000 217 000 Quarterly 14600 EUR
Germany Lufthansa Lufthansa Exclusive (zone 2) 54 164 071 291 872 291 872 Monthly 20700 EUR
Germany Lufthansa Lufthansa Media World 54 164 071 55 000 220 000 Monthly 6500 EUR
Germany Air Berlin Air Berlin Magazine 14 958 642 500 000 1 250 000 Bimonthly 16950 EUR
Germany Condor Condor 7 167 279 161 182 600 000 3 issues per year 9900 EUR
Greece Aegan Airlines Blue 4 734 254 180 000 1 300 000 Quarterly 6500 EUR
Hong Kong Cathay Pacific The Club 17 694 817 170 916 200 000 Quarterly 12500 USD
Hong Kong Cathay Pacific Studio Cx 17 694 817 21 783 172 000 Monthly 6850 USD
Hong Kong Hong Kong Airlines Hong Kong airlines magazine   12 000 167 000 Bimonthly 5000 USD
Hong Kong Cathay Pacific Discovery 17 694 817 212 500 1 614 000 Monthly 21220 USD
Hong Kong Dragonair Silkroad 5 477 376 55 250 558 000 Monthly 12700 USD
Hungary Malev Hungarian Airlines Horizon 3 133 574 33 000 100 000 Monthly 4400 EUR
India Air India Namaskaar 14 288 705 150 000 700 000 Monthly 8500 USD
India Air India Corporate 14 288 705 80 000 320 000 Bimonthly 13700 USD
India Air India Swagat 14 288 705 160 000 1 000 000 Monthly 6700 USD
Indonesia Garuda Indonesia Garuda 9 633 483 70 000 1 000 000 Monthly 11300 USD
Ireland Aer Lingus Cara (Double issue) 9 304 679 45 000 750 000 4 issues per year 5995 EUR
Ireland Ryanair Ryanair Magazine 49 029 608 280 000 771 000 Monthly 17701 EUR
Ireland Aer Lingus Cara (Single issue) 9 304 679 45 000 750 000 4 issues per year 4995 EUR
Israel El AL Atmosphere 3 461 804 83 000 332 000 Monthly 4595 USD
Italy Meridiana Eurofly Atmosphere 4 567 896 180 000 520 000 7 issues per year 11000 EUR
Italy Alitalia Ulisse 24 428 900 250 000 535 000 Monthly 16000 EUR
Italy Myair.com Myair Magazine 1 500 000   750 000 Quarterly 6050 EUR
Ivory coast Air Ivoire Ivoire 210 000 10 000 17 500 Bimonthly 4600 EUR
Japan All Nippon Airways Sky channel 48 987 037   370 000 Monthly 1000000 JPY
Japan All Nippon Airways Tsubasa-no-okoku 48 987 037 690 000 1 680 000 Monthly 2000000 JPY
Japan JAL Group Jal Shop 47 204 326 1 200 000 4 200 000 Bimonthly 3000000 JPY
Japan All Nippon Airways Wingspan international 48 987 037 150 000 600 000 Monthly 700000 JPY
Japan All Nippon Airways Tsubasa-no-okoku + Wingspan 48 987 037 840 000 2 280 000 Monthly 2200000 JPY
Japan JAL Group Jen Guide 47 204 326 320 000 1 020 000 Monthly 0 JPY
Japan JAL Group Skyward domestic 47 204 326 500 000 3 700 000 Monthly 1600000 JPY
Japan JAL Group Skyward international 47 204 326 340 000 1 200 000 Monthly 1400000 JPY
Japan JAL Group Skyward domestic + international 47 204 326 840 000 4 900 000 Monthly 2500000 JPY
Japan JAL Group Agora 47 204 326 641 649 800 000 Monthly 1500000 JPY
Kenya Kenya Airways Msafiri 2 751 940 60 000 550 000 Quarterly 4300 USD
Korea Korean Air Morning Calm 22 611 749 300 000 1 050 000 Monthly 19600 USD
Korea Asiana Airlines Asiana 12 497 559 220 000 1 300 000 Monthly 10500 USD
Korea Korean Air Morning Calm Japanese 22 611 749 50 000 292 000 Monthly 20600 USD
Korea Korean Air Beyond 22 611 749 200 000 1 000 000 Monthly 15500 USD
Kuwait Jezeera Airways J Magazine 1 200 000   400 000 Bimonthly 6450 USD
Kuwait Kuwait Airways Al Buraq 2 622 964 60 000 500 000 Bimonthly 7000 USD
Latin America American Airlines Nexos 98 165 082 228 367 775 000 Bimonthly 21959 USD
Lebanon MEA-Airliban Cedar Wings 1 080 000 20 000 220 000 Bimonthly 3500 USD
Luxemburg Luxair Flydoscope 776 805 30 000 200 000 Bimonthly 3645 EUR
Lybia Afriqiyah Airways Afriqiyah 455 040 10 000 20 000 Quarterly 5750 EUR
Malaysia Malaysia Airlines Going Places 13 962 376 35 000 1 000 000 Monthly 8200 USD
Malta Air Malta Sky Life 1 491 482 20 000 150 000 Monthly 1968 EUR
Mauritius Air Mauritius Islander 1 286 803 40 000 250 000 Quarterly 5500 EUR
Mexico Aeromexico Escala 7 961 339 110 000 1 500 000 Monthly 18800 USD
Mexico Aeromexico ETT 7 961 339 13 000 26 000 Bimonthly 2750 USD
Mexico Mexicana Airlines Vuelo 8 911 487 110 000 869 000 Monthly 16572 USD
Mexico Aeromexico Altura 7 961 339 20 000 80 000 Monthly 5200 USD
Mexico Aeromexico Platino 7 961 339 14 000 56 000 Monthly 4900 USD
Mexico Mexicana's Click Airlines Loop 8 911 487 50 000 300 000 11 issues per year 7096 USD
Morocco Atlas-Blue Atlasblue.mag 1 900 000 20 000 80 000 Bimonthly 3125 EUR
Morocco Royal Air Maroc Royal Air Maroc magazine 4 448 925 80 000 320 000 Bimonthly 4580 EUR
Netherlands KLM Holland Herald 23 214 336 155 000 493 000 Monthly 16632 EUR
New Zealand Air New Zealand Kia Ora 12 598 156 65 000 176 000 Monthly 11500 NZD
Panama COPA Airlines Panorama 2 519 241 200 000 700 000 Monthly 5940 USD
Philippines Philippine Airlines Mabuhay 6 935 968 110 000 500 000 Monthly 6500 USD
Poland LOT Polish Airlines Kaleidoscope 4 354 685 35 000 450 000 Monthly 12000 EUR
Portugal TAP Portugal Up 7 960 604 60 000 122 000 Monthly 6430 EUR
Qatar Qatar Airways Oryx 8 878 896 30 000 800 000 Monthly 9650 USD
Romania Tarom Insight 1 694 501 30 000 105 000 Bimonthly 5900 EUR
Russia SWISS SWISS Style 12 061 354 18 000 50 000 Quarterly 7600 USD
Russia Singapore Airlines Singapore Style 18 956 555 15 000 70 000 Quarterly 7600 USD
Russia Atlant-Soyuz Atlant-Soyuz Magazine 1 250 000 80 000 240 000 Monthly 7906 USD
Russia Austrian Airlines Austrian Style 240 000 20 000 60 000 Quarterly 5400 EUR
Russia 34 airlines Domodedovo 793 267 85 000 300 000 11 issues per year 8260 EUR
Russia Aeroflot Aeroflot Premium 8 129 134 25 000 75 000 Monthly 13806 EUR
Russia Aeroflot Aeroflot Magazine 8 129 134 100 000 7 290 000 Monthly 16166 EUR
Russia S7 Airlines S7 5 700 000 100 000 500 000 Monthly 11800 USD
Russia Aeroflot Aeroflot Style 8 129 134 120 000 1 361 000 2 issues per year 13806 EUR
Russia URAL airlines UAM Ural Airlines Magazine 763 105 25 000 120 000 Bimonthly 2360 EUR
Russia Moscow Airports Moscow Airports Magazine   30 000 120 000 Bimonthly 5200 EUR
Russia 5 Russian airlines AirUnion Magazine 1 380 078 80 000 292 000 Monthly 9912 EUR
Russia 32 airlines worldwide Perfect Flight 900 000 65 000 200 000 Bimonthly 6372 EUR
Russia Transaero Airlines Transaero 2 094 912 60 000 420 000 11 issues per year 7200 EUR
Russia GTK Russia (Rossiya - Russian Airlines) Inflight Review 2 909 728 70 000 275 000 Monthly 11210 EUR
Russia S7 Airlines S7 Business (=>Ves Mir) 5 700 000 20 000 141 000 Monthly 8260 USD
Russia SAS Scandinavian Style 240 000 18 000 60 000 Quarterly 7600 USD
Russia Alitalia Fly Italian 400 000 20 000 60 000 Quarterly 5400 EUR
Saudi Arabia Saudi Arabian Airlines Ahlan Wasahlan 17 141 235 150 000 900 000 Monthly 13187 USD
Scandinavia SAS Scanorama (Simple issue) 25 402 574 100 000 609 000 8 issues per year 14200 EUR
Scandinavia SAS Scanorama Japanese edition 25 402 574 80 000 158 000 1 issue per year 26300 SEK
Scandinavia SAS Scanorama (Double issue) 25 402 574 170 000 609 000 2 issues per year 21300 EUR
Scandinavia SAS Scanorama Chinese edition 25 402 574 45 000 350 000 1 issue per year 26300 SEK
Senegal Air Senegal International Teranga 539 949 20 000 40 000 Bimonthly 5175 EUR
Singapore Silkair (Singapore Airlines) Silkwinds 1 750 463 37 500 160 000 Bimonthly 6300 USD
Singapore Singapore Airlines Silverkris 18 956 555 90 000 1 300 000 Monthly 26450 SGD
Singapore Tiger Airways Tiger Tales 1 800 000 60 000 500 000 Bimonthly 8900 SGD
Singapore Singapore Airlines Krisworld 18 956 555 65 000 1 384 833 Monthly 11000 USD
Singapore Singapore Airlines Priority 18 956 555 50 000 500 000 Quarterly 6000 USD
Slovenia Adria Airways Adria 945 420 18 000 200 000 Bimonthly 4000 EUR
South Africa South African Airways Sawubona 7 525 219 102 000 816 000 Monthly 44100 ZAR
Spain Iberia Iberia Plus 26 685 219 125 000 413 000 Bimonthly 9100 EUR
Spain Spanair Spanorama 10 103 916 41 290 125 000 Monthly 6660 EUR
Spain Iberia Ronda 26 685 219 175 000 634 000 Monthly 16975 EUR
Spain Iberia Excelente 26 685 219 120 000 455 000 Monthly 10775 EUR
Spain Air Europa Europa 8 922 430 51 258 833 300 Monthly 9000 EUR
Spain Iberia IB-Universal 26 685 219 60 000 85 000 Daily 8000 EUR
Spain Clickair Clickmagazine 4 600 000 35 000 1 500 000 Bimonthly 7950 EUR
Sri Lanka SriLankan Airlines Ondemand 3 210 978 7 000 25 000 Quarterly 3000 USD
Sri Lanka SriLankan Airlines Serendib 3 210 978 25 000 517 000 Bimonthly 5000 USD
Sri Lanka SriLankan Airlines Onboard 3 210 978 20 000 440 000 Bimonthly 4000 USD
Switzerland SWISS SWISS Magazine (Single issue) 12 061 354 80 000 321 000 10 issues per year 19800 CHF
Switzerland SWISS SWISS Magazine (Double issue) 12 061 354 130 000 321 000 2 issues per year 23000 CHF
Switzerland SWISS SWISS Universe 12 061 354 100 000 500 000 Quarterly 24900 CHF
Taiwan Eva Air Verve 6 155 692 80 000 480 000 Monthly 7200 USD
Thailand Bangkok Airways Fah Thai 2 438 218 25 000 500 000 Bimonthly 145000 THB
Thailand Thai Airways Sawasdee 19 284 043 160 000 2 000 000 Monthly 22500 USD
The Baltic States AirBaltic Airlines Baltic outlook 1 992 000   250 000 Monthly 1570 EUR
The Gulf Gulf Air Gulf Life 5 935 211 145 000 600 000 Monthly 11499 USD
The Gulf Gulf Air On Air 5 935 211 22 000 650 000 Monthly 11499 USD
Tunisia Tunisair La Gazelle 2 226 287 60 000 140 000 Quarterly 4500 EUR
Turkey Turkish Airlines Skylife 18 936 544 200 000 3 000 000 Monthly 17912 USD
UK Wizz air Wizzit 4 200 000   1 000 000 Bimonthly 7400 EUR
UK Virgin Atlantic I-fly 5 626 180 70 000 70 000 3 issues per year 19200 GBP
UK EasyJet Easyjet Magazine 38 234 700 250 000 664 000 Monthly 13250 GBP
UK Virgin Atlantic Seatback 5 626 180 185 000 555 000 Quarterly 20060 GBP
UK BMI British Midlands Voyager 9 624 355 80 000 462 000 Monthly 7980 GBP
UK Thomas Cook UK Thomas Cook Travel Magazine 5 013 172 225 000 2 000 000 Quarterly 13993 EUR
UK 40 airlines worldwide CNBC European Business   120 000 400 000 Monthly 13860 EUR
UK British Airways High Life 33 588 960 196 100 732 000 Monthly 15860 GBP
UK Jet2.Com Jet Away 3 773 568 45 000 1 000 000 Bimonthly 5940 GBP
UK BMI baby Yeah Baby 4 290 000 750 000 750 000 Bimonthly 4795 GBP
UK VLM Airlines Velocity 750 000 25 000 240 000 Bimonthly 4537 GBP
UK British Airways Business Life 33 588 960 93 087 628 000 Monthly 8536 GBP
UK 5 European airlines CNN Traveller EMEA 141 996 121 90 000 680 000 Bimonthly 9835 EUR
UK British Airways First Life 33 588 960 19 000 42 890 Bimonthly 4686 GBP
Ukraine Ukraine International Airlines Panorama 828 154 30 000 200 000 10 issues per year 6060 EUR
Ukraine Aerosvit Ukrainian Airlines Meridian Mepugah 1 643 312 20 000 115 000 10 issues per year 5500 USD
Uruguay Pluna Pluna 524 354 30 000 252 900 Bimonthly 3300 USD
USA Airtran Airways Go 23 741 111 100 000 2 000 000 Monthly 15835 USD
USA Delta Airlines Delta Sky magazine 73 085 653 615 000 1 632 800 Monthly 50740 USD
USA Southwest Spirit 101 910 809 508 703 1 781 600 Monthly 37600 USD
USA ATA Airlines Sights 2 698 523 100 000 900 000 Quarterly 8625 USD
USA United Airlines Hemispheres 68 362 834 399 333 1 083 700 Monthly 48320 USD
USA American Airlines American Way 98 165 082 342 440 1 825 000 Twice a month 31111 USD
USA Midwest airlines My Midwest 3 790 000 65 000 1 000 000 Bimonthly 6250 USD
USA United Express Skywest     2 000 000 Bimonthly 6900 USD
USA US Airways US Airways Magazine 42 172 319 390 000 1 144 200 Monthly 27040 USD
USA American Airlines Celebrated Living 98 165 082 172 975 3 200 000 Quarterly 22617 USD
USA Continental Airlines Continental 49 058 374 380 000 948 000 Monthly 35800 USD
Vietnam Vietnam Airlines Heritage 7 230 617 80 000 1 200 000 Bimonthly 5290 USD
Vietnam Vietnam Airlines Heritage Fashion 7 230 617 80 000 1 200 000 Bimonthly 5290 USD

 

Evaluation

Apple's mission statement:


Дата добавления: 2015-07-26; просмотров: 246 | Нарушение авторских прав


Читайте в этой же книге: Lufthansa | Free samples and point of sale promotion | Andrex advert | B) How and when each form of promotional activity is used | Internal factors | External factors | Respondents | E. Never | F. Buy headphones and get a free iTunes voucher | The overall average |
<== предыдущая страница | следующая страница ==>
Promotion 1| To offer the best possible personal computing technology, and to put that technology in the hands of as many people as possible.

mybiblioteka.su - 2015-2024 год. (0.01 сек.)