Студопедия
Случайная страница | ТОМ-1 | ТОМ-2 | ТОМ-3
АвтомобилиАстрономияБиологияГеографияДом и садДругие языкиДругоеИнформатика
ИсторияКультураЛитератураЛогикаМатематикаМедицинаМеталлургияМеханика
ОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРелигияРиторика
СоциологияСпортСтроительствоТехнологияТуризмФизикаФилософияФинансы
ХимияЧерчениеЭкологияЭкономикаЭлектроника

Coca-Cola

 

The Coca Cola TV advert shown on the left shows a good example of a very memorable advert due to its use of colours and idea of a Coke’s fairy factory. As soon as the man in the advert puts a coin into a coke machine, the coin gets into the Coke’s fairy factory where all fantastical processes take place, in order to deliver a high quality bottle of Coca Cola. This advert emphasizes how much effort is put in order to make one bottle of Coke. It shows the Coca Cola factory as if it was a fairy tale and it also shows that all the mechanisms used to make Coke are connected together, which makes it very memorable and effective.

 

 

Mark and Spencer’s advert

An example of the most recent Christmas 2008 advert by M&S shown below creates a very good Christmas atmosphere due to its use of music, snow, warm colours, big house with a fire place and Christmas tree and smiley happy people, who enjoy their life with some of the products that may be purchased from Mark and Spencer’s. It encourages people to buy their products as they might want to feel as well as those people in the advert and might want to create a similar Christmas atmosphere as shown in the advert.

 

Honda

This advert is firstly extremely memorable, because it’s very unusual and shows how one small circle part of the car starts off the whole chain process, in which one thing affects the other and it turns into the building process of Honda. It shows how clever each component of the Honda is. For example, it shows that as soon as one small drop falls on the windscreen, windscreen wipers turn on and start cleaning it. This identifies and promotes some of the functions of this, which may attract some customers to buy it, which works quite effectively.

 

 

Using Radio

Advantages:

 

 

Disadvantages:

 

This method of advertising is also relatively expensive, but it would not be particularly useful for the niche products.

 

Using Cinema

Advantages:

 

Disadvantages:

 

Examples of the cinema advert:


Дата добавления: 2015-07-26; просмотров: 132 | Нарушение авторских прав


Читайте в этой же книге: Вход свободный. | Премии во всех номинациях представляют собой контракт на издание собственной книги автора. | Lynx Chocolate Flavour Deodorant advert | Using magazines | Lufthansa | Free samples and point of sale promotion | Andrex advert | B) How and when each form of promotional activity is used | Internal factors | External factors |
<== предыдущая страница | следующая страница ==>
Introduction| Orange mobile operator

mybiblioteka.su - 2015-2024 год. (0.006 сек.)