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Introduction. A) Description of various forms of promotional activities.

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Task One (A01)

 

A) Description of various forms of promotional activities.

 

Introduction

Promotion is a part of the marketing mix and basically shows how different businesses make their customers aware of their products and persuade them to buy their products by advertising them in various sources. The key in Promotion is to grab consumers’ attention and make them interested in your product. In order to this, businesses use above-the-line and below-the-line methods of promotional activity.

Above-the-line promotional activity involves advertising products to the public by using various media sources the examples of which are described below:

 

Using Television

Advantages:

 

Disadvantages:

 

This method of promotion is appropriate for those firms that have huge budgets and are able to spend large sums of money on advertising on a TV. It is too expensive for small businesses and, therefore, is unlikely to be used.

 

Examples of TV promotion and their further description are given below:


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