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Methods of communication

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Using multiple communication means will help understanding of the overall message. Common media types include:

Example: The service desk

It is important to understand the dynamics of the service desk operation. Generally this group of staff will be doing shift working, with hours covering early mornings, evenings and weekends. They also tend to be one of the largest groups within the support operation, so it is particularly important that they get a consistent message during communication about the change. Some of the communication means that would be appropriate for this audience could be as follows.

Taking selected key people from the service desk such as the shift leaders and team leaders to hear the large workshop brief. This will ensure that a large enough group have heard the full brief, and they will then be in a position to debrief their smaller teams. Members of the Service Transition team could then attend the individual team meetings to support the team leader as they conduct the debrief, and answer any questions. Using reinforcement memos, this ensures that the service desk staff feel that they are being communicated to by the senior stakeholder rather than being left out. It will also help at the point that they are about to take over any support from the Service Transition changes. This is also a cost-effective means of keeping a large group of people up to date and engaged in the process.

Model s help to communicate what people should expect for each service or each type of change. Figure 5.3 is an example of a change model used to transition services from an organization to a commercial service provider. This is an example of a total organizational change where there will be changes in management, processes and staffing, although many staff may transfer into the new service provider organization. Having access to a set of service, change and transition models in a form that is easy to communicate will help to set expectations during the Service Transition.

Figure 5.3 Example of Service Transition steps for outsourcing


Дата добавления: 2015-10-29; просмотров: 132 | Нарушение авторских прав


Читайте в этой же книге: Build and test prior to production | Service testing and pilots | Plan and prepare for deployment | Early life support | Inputs from Service Design | Types of testing | Process activities, methods and techniques | Verify test plan and test design | Risk management | Establishing data and information management procedures |
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Communication planning| The emotional cycle of change

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