Good evening, colleagues. As you can see, the topic of my presentation is foreign trade.

Good evening, colleagues. As you can see, the topic of my presentation is foreign trade.

On the agenda we have:

· Foreign trade

· Largest countries by total international trade

· Benefits of foreign trade

· Risks in foreign trade

· Samsung's Trade Strategy in India

Foreign or international trade is the exchange of capital, goods and services across international borders or territories. In most countries foreign trade represents a significant share of gross domestic product (GDP).

Industrialization, advanced transportation, globalization, multinational corporations and outsourcing are all having a major impact on the international trade system. Increasing international trade is the key factor to globalization. Without international trade nations would be limited to the goods and services produced within their own borders.

This slide shows the countries which rank high by total international trade. The United States take the first place with total international trade worth of 3.825 billion dollars. Russia is on the 12^th place with 808.7 billion dollars.

Here you can see someimportant benefits that foreign trade gives to the countries.

Foreign trade:

· Increases competitiveness in domestic market;

· Takes advantage of international trade technology;

· Increases sales and profits;

· Extends sales potential of the existing products;

· Maintains cost competitiveness in domestic market;

· Increases potential for expansion of business;

· Reduces dependence on existing markets;

· Stabilizes seasonal market fluctuations.

Here are the risks in foreign trade:

· Risk of non-acceptance;

· Risk of Exchange rate fluctuations;

· Lack of foreign currency;

· Changes in the policy of national governments;

· Trade embargoes;

· Seller's inability to provide the required quantity or quality of goods

· Cultural differences;

· Language barriers, etc.

Now let me turn to the final point of my presentation which is about Samsung Trade Strategy in India. Just a few words about the company. Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. Samsung was founded in 1938 by Lee Byung-chull.

Now I’d like to brief you on the product range which the company supplies to India. It includes TVs, audio and video products, information technology products, mobile phones and household appliances. As you can see the product range covers all categories of consumer electronics. The analysts say that it’s one of the main reasons for the company’s success in the Indian market. Samsung positions itself on the technology platform.

As for pricing it also seems to have played a significant role in Samsung's success. Samsung sells its products at lower price than those of Apple and Sony.

Distribution is also important for the company. Samsung has developed its distribution system with a wide network of 18 state dealers and a direct interface. The direct dealer interface helps the company get quick feedback from dealers and enables it to launch products according to consumer needs.

The final point of my talk isthe company’s Advertising and Sales Promotion.

In 1995, when Samsung entered the Indian market it realized that the Indians were not familiar with the company. So, in order to establish itself in the consumers' minds Samsung launched a wide corporate advertising campaigns highlighting its technologically superior products.

These are the examples of Samsung advertising.

Thank you for your attention. Feel free to ask me questions.

List of literature

• http://en.wikipedia.org/wiki/International_trade (26.04.12 13:26)
• http://www.economywatch.com/international-trade/benefit.html (26.04.12 13:48)
• http://www.economywatch.com/international-trade/risks.html (26.04.12 14:09)
• http://en.wikipedia.org/wiki/Samsung (03.05.12 11:32)
• http://www.scribd.com/doc/25248905/Samsung-Marketin-Strategy (03.05.12 11:51)
• http://www. Samsung--Competitive-Analysis.com/Business/ /12775.html (05.05.12 15:38)

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