1.Conduct market research. Indentify products on the market, both online and in stores that are similar to your product idea, note which companies make then and where there are sold. In addition you

Discussion Points

Unit 9

1. Conduct market research. Indentify products on the market, both online and in stores that are similar to your product idea, note which companies make then and where there are sold. In addition you should make a simple business plan starting with the fundamentals.

2. 1) First of all, you should know who your customers are, their buying power and how you plan to communicate with them.

2) In retail, pricing is fundamental to success. You should make sure you products have competitive price.

3) You mast be complaint with local laws.

4) You should know your competitors, their prices and their behavior on the businessman.

3. To establish a price a business man needs to explore the market. Competitor’s prices. Price should be based on the cost.

4. Nowadays all our life revolves around trade. Each product has its popularity and return. But some products are more popular than others. And if the same product much in demand among buyers, it will bring an incredibly huge profits. For example, we can take a world-renowned brand Coca-Cola. This drink has become so well-known in the modern world, that everybody know about it, even in the most remote corners of the planet. The drink is sold in more than 200 countries. According to some statistics, 94 % of the population of the planet has ever heard of the brand, " Coca-Cola -".First, this brand was not so popular. But now Coca-Cola has become so popular because of the quality of advertising and public relations managers. This drink is famous for its interesting taste, and the fact that it is suitable for many dishes. 5. Brand awareness is very important in the life cycle of any company. But the most important indicator of this is to increase the sales of companies that offer a set of products. The ability to beautifully apply the product to the consumer can be compared with art. The interesting and original packaging makes goods more likely to be seen on a store shelf. Any product can be marked with the help of professionally designed product packaging, logo and brand itself. They allow you to pick out products in shop windows. Creating a brand name is also a key factor in the development of the distinctive features of the brand. Consumer recognizes a brand that sees or hears him. Thats why such brands like Mcdonalds, Coca-Cola, BMW and other became such popular. 6. Effective advertising reaches potential customers and informs them of products or services. Advertising is also used to change people's ideas. The products are shown from the best points of view and the potential buyer should enter the store to choose the advertise products. The aim of good advertising is to create a consumer demands to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy. Being naïve they cannot evaluate objectively what is trustfull or not. They remembered beautiful advertisement and felt an urge(загорелись желанием) to get it.

7. A successful advertisement is necessary for all companies and products to attract more attention of customers to it. The most important rule of making an advertisement is simplicity. Quality advertisement shouldn’t include unnecessary elements which could be paid attention instead of main ones. Other rule is introduction of product’s benefits because it is always the most important thing in the product. Also advertisement message should be sent for target audience. It will make advertisement more efficient. Right colors, unique elements, advertising message, honesty, and memorability are important too.

8. A successful advertisement is necessary for all companies and products to attract more attention of customers to it. On the one hand, automobile sales Centre has chosen right method of advertisement, because people listen to the radio during driving a car. Also a lot of drivers change their vehicle once or twice in five year. Radio advertisement informs target audience in time. On the other hand, every year more and more people get their drivers’ licenses. Of course they would like to buy a car, but they could not hear about this automobile sales Centre because radio is not as popular as other mass Medias nowadays. That’s why automobile sales Centre should use not only the radio but other media to advertise their products.

9. I agree that word-of-mouth advertisement is an efficient way to boost sales, attract more customers’ attention. But for me in this case it wouldn’t be the determinant factor to buy this laptop because a new one is expensive thing which should suits mainly for me and not for my friend. In bad case I could me disappointed and a little bit angry to my friend who recommend me thing which I don’t like to use.

10. Without any doubt, the present period of time is the time, when the advertising has a great influence on sales. The well- organized ad can help salesman to rich a significant boost sales, on the opposite site the bad one can be a cause of worsening sales. That’s why it is very important to make a good message of the advertisement, that will be clear for every client.

Every successful message should make clients to believe that they need to buy the advertising product. It can be achieved in several methods: the phrase may contain questions affecting a lot of people. And of course this ad will also contain the solution-to buy the product. It is also easier to achieve a successful advertising campaign, when the message contains a funny joke. This method can be named “word-of-mouth”

Recently I have seen a nagging advertising about the man. He was visiting different people at home and offering them to make trials of a good soap powder. Of course his questions to people were very simple: “Are you satisfied with your soap powder? Do you want to have the better one, but for the same price?” As the result this advertising product was one of the bestsellers. And as I remembered, this ad was very long word-of-mouth, especially among housewives, who were waiting for the man with soup powder.

11. There are many kinds of goods and of course every product has its own worth for the client. I want also mention, that the worth can be various in every season.

Without any doubt, I agree that sales depend on the value that the product represents, especially when it comes to expensive goods. We can miss some details, when we buy for example food, but when we are choosing car or the district of a new flat we are very attentive.

I have two friends; each of them has different likes and tastes. One likes music and in every new city he is searching for a CD with songs of a group of this town, the other likes sport and he is not interesting in CDs, he is fond of finding convenience sport forms. That’s the difference.

12. I agree that the more money is spent on the advertisement, the more expensive the product will be. Companies spends big money on advertising in the modern world. think that show the quality and grade of the product through advertising cost. Expensive and branded goods will be accompanied by expensive advertising. But cheap goods advertised in a cheaper advertising.

13. There are many factors that influence sales. One of the most important is brand loyalty. As I personally feel getting a steady client base is very accurate and difficult process.

Without any doubt I agree that brand loyalty and sales are interconnected. It means t client are ready to pay much money for the name of the product, even when the quality is the same as the quality of a cheaper item with less famous name.

The best example of influence of brand loyalty on sales is the company Apple. The products of the company can be named as the bestsellers in the world market of computer technology. There are many other companies, that make the same gadgets for fewer prices, but the Apple is the leader and that’s the fact.

14. If this is medicine face cream, it is the best distribution for this good. Distribution channels include wholesalers, e-commerce websites, catalog sales, consultants, a direct sales force who sell over the phone, in person or both, dealers, home shopping networks and retailers. Distribution channels influence the buyer directly. But there are some wrong places. For example, a company that makes skis that has its flagship store in a warm locale probably won’t move many products because the demand isn’t there.

15. I agree with this position. Marketing your business is about how you position it to satisfy your market’s needs. There are four critical elements in marketing your products and business. They are the four P’s of marketing.

1. Product. The right product to satisfy the needs of your target customer.

2. Price. The right product offered at the right price.

3. Place. The right product at the right price available

in the right place to be bought by customers.

4. Promotion. Informing potential customers of the availability of the product, its price and its place.

Each of the four P’s is a variable you control in creating the marketing mix that will attract customers to your business. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. As a business manager, you determine how to use these variables to achieve your profit potential. This publication introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for your business.

16. Discounts are carried out to boost sales. Yes, it is. I believe that this method is effective only when a company wants to sell the old product to further start promoting new products. If the company would make discounts often, buyers have doubts about the quality of the goods. This will lead to a drop in sales. If the discount is not the first item on the need, such as appliances, first come the rise in sales, and then fall. This is because the products of this kind are used for years. We conclude that holding discount has both pluses and minuses.

17. I believe that the company, which was a success due to the name - is Apple. A few years ago, the company has showed its products as a high-quality, easy-to-use and ergonomic. Now the goods do not have such a huge success, but they are only sold because it's Apple. At present it is difficult to predict changes in the company's sales. But some experts believe that to abandon the concept of Steve Jobs, the company may in the future have serious losses.

18. The output on the international market may increase the company's market share. An example will serve as the company Apple. Just in 2013-2014 the company has taken a leading position in the global market. Until now, the company takes a major market share in sales of smartphones, tablets and other technics.

I agree that the way out to the world stage increases the market share of the company. But it will depend on the quality of products and the actions of competitors in the market.

19. I think, that some companies can not bare the competition at the international market because there are any reasons. For example, it may be worse knowledge of target audience in other countries. It is connected with unwillingness of the company to spend the budget, because some company are very small. Such company also can not develops effective advertising strategy. It reflects on customer loyalty and popularity of the company. Therefore sells of the company is slowing.

20. The most popular company in Krasnodar is Philip Morris. Because in the territory of Russia there are a lot of laws on smoking, the company pays different tax to the state. Besides the company organizes charity events and pays grand to students. And on packings of their production there are warning of harm of smoking. Other tobacco companies also print such illustration in its products.

Дата добавления: 2015-11-04